Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations – With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action. Moz
Google Gets Into Content Recommendation With AdSense Matched Content – Google is getting into the content recommendation mix with a new tool for AdSense publishers. Matched Content gives publishers access to the familiar style of widget that appears at the bottom articles. Marketing Land
Facebook Launches Video Calling In Messenger – This week, we’re introducing video calling in Messenger. Now you can have face-to-face conversations with your friends and the people you care about, via Messenger. Facebook
Survey: Facebook is Becoming a Primary News Source for Millennials – Social media has become a news reader for many users. Users are using everything from Whatsapp to Twitter’s new Periscope app to gather news and stay informed about the world. According to data aggregated by eMarketer, Facebook still holds the most allure as a social news source, especially among millennials. SocialTimes
Report: Mobile Video Ads 5X More Engaging Than Standard Banners – Millennial Media says 22 percent of mobile ads on the platform included Watch Video actions in 2014. Marketing Land
Google: You Should Not Have A Mobile Sitemap – If you deploy any of the three mobile configuration types and they are deployed appropriately, you do not need a mobile XML sitemap file. Search Engine Roundtable
REPORT: Key Players in Digital Marketing Are Shifting – For many tech companies, like Google and Yahoo, digital advertising has become an important part of their business models. Companies that can capitalize on digital ads can push themselves to the top of the market, as Facebook has done in recent years. New data from eMarketer examines how digital marketing’s key players will shift positions in the coming years. SocialTimes
Facebook Hits 40 Million Page Milestone, Launches Live Chat for Businesses – Facebook announced Wednesday that there are now 40 million active small business pages on the site. Facebook also launched more support for these pages, through the Boost Your Business program and an online chat platform. Facebook
Pinterest Launches “Marketing Developer Partners” Program – Pinterest gives content publishing API access to 10 companies that offer social media management tools and services. Marketing Land
REPORT: More Advertisers Will Run Video Campaigns on Facebook than YouTube in 2015 – While YouTube is likely still the first platform that comes to mind when thinking about videos, more advertisers will run video campaigns on Facebook this year than on YouTube, according to a new report from video and social advertising company Mixpo. SocialTimes
Twitter Launches Highlights For Android, A New Tool That Gives You A Summary Of The Best Tweets – In its continued bid to keep its more than 300 million users engaged on its platform, Twitter on Thursday unveiled Highlight, which is a new tool that pushes some of the day’s best tweets directly to your phone. SocialBarrel
Facebook Introduces “Anthology” To Cash In On Video – Facebook announces new group of video production partners that will help brands create video ads. Marketing Land
What were the top online and digital marketing news stories for you this week?
Thanks for reading and have a great weekend!