How to Utilize Social Media for Customer Acquisition – One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce Canada gives some insight into the process of acquiring customers via social media. Salesforce Canada
Facebook Makes Ads Manager, Power Editor Easier to Use – Facebook Thursday announced significant updates to its Ads Manager and Power Editor tools to create and manage ads on the social network. SocialTimes
Google Launches YouTube Newswire To Verify Eyewitness Videos – YouTube has started a video news service to showcase the most interesting clips recorded and posted by eyewitnesses at events unfolding around the world. In partnership with the social news group Storyful, YouTube Newswire will be “a curated feed of the most newsworthy eyewitness videos of the day, which have been verified by Storyful’s team of editors,” a blog post said. cnet
Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info – A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact information so that the marketer can keep in contact with them and try to make them a customer. Now Facebook’s going to make it easier for marketers to collect that contact information. Ad Age
Introducing Instagram’s All-New Search and Explore – This week Instagram announced two major updates to Instagram: the all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for. Get more details on the Instagram blog. Instagram
Facebook Rolls Out Author Tags: A New Way to Grow Your Following – Facebook has introduced a way for publishers to grow their audience with a new feature called Author Tags. When implemented on a website, Author Tags allow people to easily follow the author of a piece of content they found on Facebook. Facebook
Twitter To Let Users Follow Live Events, Not Just People – Twitter Inc (TWTR.N) will start curating tweets on live events, the microblogging service said, as it plans major changes to make its real-time news feed more user friendly. Reuters
Facebook Unveils Vision For Immersive Mobile Ads – The social network is showing mockups of interactive mobile ad formats at Cannes Lion advertising festival in France. Marketing Land
Pinterest Streamlines & Simplifies Its Search Interface – New search enhancements from Pinterest make finding the right type of information quicker and more accurate thanks to the first ever inclusion of spellcheck. Marketing Land
Twitter Testing New Ways To Make It Easier To Discover Products and Places – Last week Twitter is beginning to test two ways to make it easier for you to discover rich and relevant content about products and places on Twitter. Twitter
DuckDuckGo Surpasses 10 Million Daily Queries – DuckDuckGo, the privacy focused search engine, hits a major milestone – reaching 10 million daily queries. Search Engine Journal
Instagram Ads to Get More Focused with Facebook Targeting Options – Get ready, your Instagram advertising options are about to get a lot more specific. Ahead of the Cannes Lions Festival this week, Facebook’s Vice President of Global Marketing Solutions Carolyn Everson has said that Facebook’s targeting data will soon be available for use on Instagram. Social Media Today
Pinterest Announces Marketing Developer Partners for Ads – Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode and SocialFlow are the first Marketing Developer Partners using the company’s ads API. SocialTimes
What were the top online and digital marketing news stories for you this week?
Thanks for reading and have a great weekend!
Infographic: Salesforce Canada