Lee Odden

A Visual Guide to Influencer Marketing

Lee Odden     Influencer Marketing

Influencer Marketing

In 2016 there will be a significant push towards influencer marketing from all areas of digital marketing: from content marketers to public relations to SEOs.

Companies considering the role of influencers in their marketing efforts will come at it from as many different perspectives as there are benefits. Luckily, there are a growing number of useful resources on the topic, including this blog.

But there’s more to the topic than what we’ve covered here, so I’ve curated a collection of influencer marketing infographics that present a mix of statistics, best practices, research and models for planning, implementing and measuring the performance of influencer marketing. Take a look, click, download and enjoy!

Traackr Infographic
Traackr: The Many Faces of Influence also Content and Influence Framework.

the shelf infographic
the shelf40 Tips from PR Pros on Influencer Marketing also Influencer Marketing is the New King of Content

Webfluential Infographic
Webfluent: The Results of Analyzing Over 100 Influencer Marketing Campaigns

Onalytica Infographic
Onalytica: Influencer Marketing Survey

Unfunnel Infographic
unfunnel: The Marketing Influencer Lifecycle

Augure infographic
Augure: The Influencers Marketing Guide

Once you check out this collection of influencer marketing insight, you should be much better prepared to tackle the big questions about influencer marketing. Whether you’re simply trying to define what influencer marketing is, relevant to your marketing mix, to determining how to take your existing influencer relationships to the next level, there’s plenty of infotaining advice in these infographics.

Top image: Shutterstock

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.


  1. I’m also hoping to see a stronger shift in 2016 influencer marketing tactics from, “How can I use this influencer?” to “How can I build a win-win relationship with this influencer and his/her community?”

    As the industry becomes more seasoned as a whole, it’s exciting to see best practices begin to infiltrate influencer outreach to a greater depth. Sooooooooooo tired of lame, lazy pitches that are nothing more than bad backlink requests!

    • Platforms like Traackr have done a good job at expanding their capabilities to support the ongoing relationship aspect of influencer marketing. I’d like to see more, faster of course, but it’s progress.

      Regarding lame, lazy pitches – I completely agree.

  2. Hi, great collection here. It shows how much this method is crucial in today’s marketing.
    We see it everyday with the struggle for attention in the native space of the audience.
    Here’s our Guide that we wrote from our hands-on experience:

  3. Great job on that resource Lisa and I DO recognize someone in there … 🙂