It is our job as marketers to provide our customers with quality experiences. One way we can provide a quality experience is by implementing a customer focused content marketing program. Content marketing comes in all shapes and sizes, including blog posts, infographics, email, podcasts, and many other content types. Every online channel provides a unique way for us to reach our audience. With that idea in mind, we need to optimize each content asset to make it easier for people to find.
Competition for your audience’s attention has never been higher and many marketers are finding it challenging to get their content in front of the right audience. This challenge will continue to become more difficult with about 91% of B2B marketers claiming that they are already using content marketing. Although that number is high, many have the opportunity to better optimize the content that is already being created.