Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories.
Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital Summit Minneapolis how to become more compelling storytellers.
Stories Are What Make Us Who We Are
The stories we’re told affect our actions. As Shawn pointed out, after we watch an action movie like Fast and Furious, we might drive a little faster and pretend we have a stick shift once we leave the movie theater. But it can go beyond that.