As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards.
But perhaps, this will be the year that changes.
Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B2B Content Marketing Benchmarks, Budgets and Trends.
We’ve come to rely on this report to be a definitive content marketing guide of sorts that provides a finger on the pulse of our industry and shows how we align (or don’t) with our content marketing peers.
In order to move forward, we have to know where we are today, including what is working and what is not. Below are what I consider to be some of the top learnings from the report.