Content makes the Marketing world go ‘round, especially with our work here at TopRank Marketing. While content has been a steady drumbeat in the marketing mix over the past 7-8 years, marketers are still hungry for best practices, examples and the latest trends.
Lucky for our readers, we have excellent content marketers contributing to our blog including Ashley Zeckman, Josh Nite, Caitlin Burgess and one of our new content team members this year who has made quite a splash: Anne Leuman.
As a body of work, this collection of our top 10 content marketing posts represents an incredibly useful resource, full of practical examples and relevant topics for CMOs to copywriters. As you put finishing touches on your 2018 content marketing planning, I hope these posts prove useful.
I’m going to take the most popular content marketing post with 5,500+ social shares (50 Influential Women in Content Marketing 2017) out of the list below because it’s not an article per se. You may still find it useful though, as it recognizes 50 talented professionals in the content marketing world ranging from Ann Handley to Amanda Todorovich to Amisha Gandhi and many more.
Now, on to the top 10! These are ordered by a combination of search visibility and social engagement:
What CMOs Need to Know About Data Informed Content Marketing – Lee Odden
39% of marketers are increasing spending on content marketing but only 41% are clear on what an effective content marketing program looks like. The missing link is data and this post highlights 3 sources of data marketers can use to better inform their content and 3 areas of focus for creating better content experiences. Expertise is also shared from experts including Tami Cannizzaro from CA Technologies and Josh Mueller from Dun & Bradstreet.
How 7 Startups Skyrocketed to Success with Content Marketing – Anne Leuman
Anne hit it out of the park with her first post ranking in the top 10 content marketing posts of the year! As marketers, we learn from examples and in this post, Anne outlines 7 blog and content marketing success stories ranging from Blue Apron to Glossier.
[Infographic] The In-Flight Guide to Content Marketing – Ashley Zeckman
It wouldn’t be a great list of content marketing posts if it didn’t include an example of how we co-created content with content marketing experts to promote the Content Marketing World conference to other content marketers! With a “fly the friendly skies” metaphor, this infographic and advice from top experts highlights how marketers can plan their content marketing programs more effectively. Experts featured include: Tim Washer, Michael Brenner, Zerlina Jackson, Adele Revella, Ardath Albee and many more.
11 Content Marketing Tips to Build Your B2B Business – Josh Nite
Josh brings his special writing magic to the topic of content marketing more consistently than any writer I know. In this post Josh builds upon another post on content marketing strategy (also included in this list) to highlight 11 practical steps B2B marketers can take to make content more valuable to customers and in turn, driving business goal achievement.
Content Conversations: Top Content Marketing Lessons Learned in 2017 – Ashley Zeckman
During the MarketingProfs B2B Forum, Ashley and our team shot video interviews with an impressive cast of content marketing influencers including conference organizer Ann Handley and famous content marketing pros like Joe Pulizzi and Chris Brogan. The post also includes highly quotable tips from brand marketers at GE Digital, LinkedIn, and Cisco as well.
How 6 B2B Brands Climbed to New Heights with Content Marketing – Anne Leuman
At TopRank Marketing, we are very much focused on B2B marketing and in this post, Anne shines a light on 6 examples of B2B brands ranging from IBM to Slack plus takeaways for each to help marketers learn from the success of others in our industry.
The 5 W’s (and an H) That Guide Your Content Marketing Strategy – Josh Nite
This post should be a pre-requisite for anyone making decisions about how their company will invest in, plan, create and promote content to affect business goals. Josh outlines the essentials of who, what, why, when, where and how of content marketing that is sure to guide you in the right direction.
Feeling Stuck? 5 Tips to Restart your Content-Creating Brain – Josh Nite
Every writer and content marketer that is responsible for creating high quality content on a consistent basis runs into this situation: being stuck. With great empathy for his fellow content creators, Josh outlines 5 practical tips that content marketers can use to put your brain back on the track to creative content success.
Cracking the Code: 3 Steps to Building Influence with Content Marketing – Ashley Zeckman
At TopRank Marketing, we walk the talk with our own marketing, especially when it comes to content collaboration with industry experts. Evidence of that fact is that many of the posts in this top 10 list include contributions from influencers. In this post, Ashley shares some of the secret sauce of how companies of any size or type can approach their content marketing collaboration efforts more effectively.
5 Outdated Content Marketing Tactics (And What to Do Instead) – Josh Nite
Up to his neck in content creation on a daily basis, Josh has deep experience to draw from when it comes to sharing advice with other content marketers. In this post Josh highlights what he feels are tired tactics and their fresh replacements.
There you go – 10 of our top content marketing posts for 2017. A HUGE THANK YOU to Ashley Zeckman, Josh Nite, Anne Lueman, Caitlin Burgess, Nick Nelson, Tiffani Allen, Alexis Hall and Elizabeth Williams for contributing posts on content marketing topics!
We published well over 100 posts specifically about content marketing this year and we’re working to improve the effectiveness of those efforts. To that end, we’re making a number of editorial changes to our blog in 2018 and one of them is a refinement of our topical focus to make sure we are delivering what our community is most interested in.
What content marketing and content focused topics would you like us to focus on for 2018? Data? AI? Technology? Video and Interactive? Basics or advanced tactics? Case studies? We’re all ears and welcome your feedback.
Of course, with the success of our content marketing efforts for brands like LinkedIn, SAP, Dell and many more B2B industry giants, we are continuing to grow our content marketing dream team. If you’re an experienced B2B content marketing manager that wants to start 2018 with a great team of smart content marketers, you’ll want to check this out.