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Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters

Posted on Mar 30th, 2018
Written by Lane Ellis
  • Blog
  • News & Events
  • Digital Marketing News: New AdWords Tool, Global Digital Adspend Up, LinkedIn Video Filters
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    Google's new AdWords Keyword Planner Tool Released

    Google AdWords Releases New Keyword Planner Tool
    An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine Journal

    Forecast: Digital Advertising Pulling Away From TV on Global Basis
    New research from Zenith forecasts big gains for global digital ad revenue, increasing a lead built last year and pointing towards a 44.6 percent share of total ad revenue by 2020. With the U.S. and China leading the 2017 through 2020 adspend growth forecast, mobile will be the biggest contributing medium. Marketing Land

    Users Worry About Facebook Data: Plan To Use Less, Stop Altogether
    Facebook users have said they’ll cut their time on the site or, in some cases, leave entirely, according to new survey data from Raymond James. 44 percent of respondents were “very concerned” about Facebook’s use of their data, while 40 percent said that they were “somewhat concerned,” with 8 percent planning to stop signing in completely. MediaPost

    EU Antitrust Chief Keeps Open Threat to Break Up Google: Report
    As it drafts transparency regulations for technology firms, the European Union hasn’t ruled out splitting Google into smaller companies, and holds “grave suspicions” about the firm’s dominance. Reuters

    Google Starts Rolling Out Mobile-First Search Index
    Google’s long-anticipated migration to mobile-first indexing has begun, with the Internet giant on Monday announcing a roll-out in notifications to an increasing number of websites. MediaPost

    LinkedIn Just Launched Some Snapchat-Like Features for Video Creators
    New text styles, video filters, and other Snapchat-like options have recently debuted on LinkedIn, which said that video is being shared at rates 20 times that of other content types. AdWeek

    Facebook Will No Longer Show Audience Reach Wstimates for Custom Audiences After Vulnerability Detected
    Marketers using Facebook’s custom audience targeting will no longer see campaign reach estimates, after researchers discovered a possible privacy exploit and the social media firm suspended the popular metric. Marketing Land

    Instagram Now Lets You Link to Hashtags and Other Profiles in Your Bio
    Linkable biography hashtags and the ability to link to other profiles are two features that have recently been added to Instagram, as the company moves towards a more interactive online bio. The Next Web

    Snapchat Bulks Up Location-Based Ad Targeting & Launches In-Store Analytics Tool
    New location-based ad targeting features have been rolled out to marketers by Snapchat, including three tools aimed at pinpointing geographic points. Marketing Land

    B2B Marketers Need to Get Ready for GDPR
    With the EU’s General Data Protection Regulations (GDPR) May 25 compliance deadline looming, as few as 15 percent of B2B marketers may be fully in-step with the upcoming requirements. Chief Marketer

    Google News Initiative Kicks Off With Subscribe With Google, Other Efforts
    Details about a new “Subscribe With Google” framework for publishers were announced by Google in New York City Tuesday, along with a Google Analytics-based publisher dashboard. Marketing Land


    Marketoonist Personal Data Comic

    Take a humorous look at personal data and terms of service – Marketoonist

    BREAKING: Aging Punk Marks Himself Safe on Facebook Following 7 Second Break Up – The Hard Times

    Mark Zuckerberg Prepares For Congressional Testimony By Poring Over Lawmakers’ Personal Data – The Onion

    The Glory That Was Yahoo – Fast Company

    You Are What You ‘Like’ – Psychology Today


    • TopRank Marketing Blog – Top 75 Content Marketing Blogs & Websites For Content Marketers — FeedSpot
    • Lee Odden – 20 Inspiring Digital Marketing Experts That You Need to Know — Digital Doughnut

    Be sure to check in next week, when we’ll be sharing all new marketing news stories, or you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.