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Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest

Posted on May 4th, 2018
Written by Lane Ellis
  • Blog
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  • Digital Marketing News: Video Ad Spend Up, Snap’s Unskippable Ads, & Instagram’s Latest
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    video ad spending

    Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
    Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land

    Unskippable six-second video ads are coming to Snapchat
    Snapchat plans to test short unskippable ads, in what would be an about-face from the firm’s traditional practices, appearing in certain Snapchat Shows content. DigiDay

    Instagram is Testing Slo-Mo Videos, a Mute Button, More
    Instagram has been testing a number of new features including slow-motion videos, a story archive calendar, the ability to hide unwanted users, and other changes, according to an examination of the app’s code, in a possible preview of coming enhancements. Search Engine Journal

    Amazon advertising is now worth $2 billion
    Amazon advertising services grew sharply in the first quarter of 2018, topping $2 billion and a 132 percent year-over-year increase, one of several areas where the company bested estimates. DigiDay

    Report: Millennials least influenced by retail advertising, most active tech adopters
    Millennials use a wider variety of social media and other technology when shopping online compared to other age groups, according to new report data from Euclid which also shows differing purchasing expectations. Marketing Land

    Twitter updates TOS and privacy policy to comply with GDPR
    Twitter has updated its terms of service and privacy policy to comply with European Union General Data Protection Regulation (GDPR) legislation, including personal information management improvements. MarTech Today

    IAB Video Study April 2018

    Google, Facebook, Chinese Platforms Dominate Digital Ad Growth
    Digital advertising growth has been strongest among Google, Facebook, Alibaba, Baidu, and Tencent, according to new report data from Forrester showing accelerated overall year-over-year-growth for all of the key 13 global firms included. MediaPost

    Google launches new Google My Business API, new dashboard to manage multiple locations
    Google has announced a new agency partner program and dashboard for its Google My Business (GMB) service, offering the ability to more easily manage multiple locations from one account. Search Engine Land

    Twitter to Display News Articles More Prominently
    Twitter has rolled out more prominently-featured on-screen real estate for news links shared by users’ network of contacts, in addition to grouping multiple references to the same tweet link, the company confirmed recently. Search Engine Journal

    Snapchat is redesigning its redesign to get people watching more Stories
    Snapchat is rolling out additional design improvements in the form of changing how its user-generated stories are displayed on users’ Discover page. Recode


    Glass Half Full Marketoonist Cartoon

    A lighthearted look at the risk of innovation, by Marketoonist Tom Fishburne — Marketoonist

    Cambridge Analytica Offers 75% Off All Facebook User Data For Blowout Closing Sale — The Onion

    The WIRED Guide to Memes — Wired


    • Lee Odden — Conférence Marketing de contenu: Lego au programme — Infopresse
    • Steve Slater — 9 Essential Things You Need to do Grow Your Small Business — Stargazer
    • Lee Odden — FIR Podcast #135: About That “You’re the Product” Trope… — Holtz
    • Lee Odden — Make Your Copy Enjoyable To Read — Mark Armstrong Illustration

    Join us again next week, when we’ll share an exciting new array of the latest marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.