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Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp

Posted on Jun 1st, 2018
Written by Lane Ellis
  • Blog
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  • Digital Marketing News: StumbleUpon’s Swansong, #Hashtags vs. @Handles, & Google Review’s Anonymity Revamp
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    Zenith Media Consumption Graph
    StumbleUpon Shuts Down After 16 Years
    StumbleUpon announced that it will shutter its content discovery platform at the end of June, 2018, ending a 16-year run that saw over 40 million users link to some 60 billion Web locations, with user accounts now moving to Mix.com, co-founder Garrett Camp’s new discovery service. Search Engine Journal

    Google Dropping Anonymous Local Reviews?
    Google may be moving to end anonymous reviews for its Maps and Local Business offerings, or to remove their star rating impact, according to a Search Engine Roundtable report. Search Engine Roundtable

    Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
    Twitter has begun seeking publishers for an expanded programmatic ad network that would allow timelines embedded on network partner sites to feature ads, the company noted on its revamped Twitter Timeline Ads Pilot site. Marketing Land

    Get Woke: Time Spent With Media Approaching Total Awake Time
    The amount of time consumers spend with media daily is expected to eventually fill nearly every minute not spent sleeping, according to new forecast data from Publicis’ Zenith unit, with North America topping the rest of the world. MediaPost

    Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities
    Pinterest has grown its substantial user base faster than Twitter and Snapchat, a growth rate detailed in a new Mary Meeker Internet Trends report highlighting Pinterest’s opportunities for marketers. Social Media Today

    Snapchat launches its first Lens that reacts to sound
    Snapchat has rolled out its first image filter lens that reacts not only to visual input but also to sound, opening new avenues to marketers. Engadget

    Publicis / Zenith Media Consumption Forecast Statistic

    Marketers’ newest shiny toy: GIF stickers
    Instagram and Giphy have partnered to expand custom animated sticker GIFs, which are available for Instagram Stories and Snapchat libraries, including expanded tracking mechanisms for marketers. DigiDay

    Facebook’s size no barrier to deals in new areas: executive
    Facebook sees no antitrust-related barriers to future large acquisitions should the social media giant wish to enter new markets, chief operating officer Sheryl Sandberg said Tuesday. Reuters

    Quora launches native image ads globally
    Quora has expanded its image ads for mobile and desktop worldwide, after tripling its advertising base since last year, announcing that the question-and-answer site now has over 1,000 ad partners. Marketing Land

    Consumers Respond To #Hashtags, Not @Handles
    Hashtags have been more effective than brand handle mentions among social media consumers, according to new report data from Digimind that also examines global marketing trends. MediaPost

    ON THE LIGHTER SIDE:

    Shifting Priorities Marketoonist Cartoon

    A lighthearted look at shifting priorities, by Marketoonist Tom Fishburne — Marketoonist

    Here are some of the funniest reactions to GDPR — Recode

    What Amazon would’ve looked like in the 1980s — Co.Design

    This is What Happens in an Internet Minute [Infographic] — Social Media Today

    TOPRANK MARKETING & CLIENTS IN THE NEWS:

    • Ashley Zeckman and Lee Odden — Top 2018 Influencers That Might Inspire Your Inner Marketer — Whatagraph
    • Lee Odden — The Role of Content: Is Building Awareness & Driving Conversion Enough? [Podcast] — Converge
    • Lee Odden — 5 SEO Questions with Lee Odden; Pro Content Tips for Mom and Pops — SEMrush
    • Lee Odden — 33 Quotes to Reignite Your Marketing Spark — Hatchbuck
    • (TopRank / Stephen Slater) — A Detailed (Step-By-Step) Look at Effective Ecommerce A/B Testing — BigCommerce
    • (Content Marketing World) — The Ultimate Guide to Conquering Content Marketing – #CMWorld 2018 — Content Marketing World

    We hope you’ll join us next week for a fresh look at the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.