The Psychology of Advertising: Thinking vs. Feeling [Infographic]
Each person is exposed to an average of nearly two million television advertisements and commercials each year. To help your ads be seen and recalled, using emotional content often outperforms rational content, according to new infographic data by USC Dornsife College. MarketingProfs
LinkedIn to Integrate Groups into the Mobile App
LinkedIn (client) has announced changes focused on streamlining discussion and comments in LinkedIn Groups, with threaded replies, mobile integration, and other improvements. Search Engine Journal
‘Instagram playgrounds’ for the hashtag obsessed are taking over U.S. cities
Instagram has been creating real-life photo-op playgrounds, but how can marketers and brands utilize interactive pop-ups? NBC News
Google Launches Expandable Featured Snippets
Google has announced more robust search result snippets. With an automatically-generated click-to-expand version now live, digital marketers have new snippet optimization opportunities. SEO Roundtable
As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories
Ad rates for many Instagram Stories advertisers have continued to rise, causing some smaller brands to turn back to Facebook Stories. DigiDay
The Flourishing Business of Fake YouTube Views
The challenges of combating purchased fake YouTube video views are examined in a new New York Times piece, but many questions remain. The New York Times
Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide
Facebook has rolled out a new creative guide for advertisers, and a featuring that turns images into lightweight-motion video, at a lower cost than full video, but will brands see benefits? Social Media Today
Why You Should Put a Little More Thought into Your Out-of-Office Message
The Harvard Business Review takes a close look at the under-utilized marketing opportunities that abound for out-of-office messages. Harvard Business Review
New Google Search Console has added the links reports from the old interface
Google has rolled out new features to its Search Console, including a new links report, mobile usability updates, and other site management additions that should be welcome among digital marketers. Search Engine Land
The Business Case for Curiosity
The Harvard Business Review examines the business benefits, creative solutions, and barriers that come along with curiosity. Harvard Business Review
ON THE LIGHTER SIDE:
A lighthearted look at fake influence and authenticity by Marketoonist Tom Fishburne — Marketoonist
Atari cofounder’s son Tyler Bushnell brings back retro arcades with Polycade — VentureBeat
Chuck Norris Gets Replaced by Truck Norris — AdWeek
Google created a fake pizza brand to test out creative strategies for YouTube ads — TechCrunch
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — What Is B2B Content Marketing and How To Do It Effectively in 2018 — LinkedIn (client)
- Lee Odden and Lane R. Ellis — 50 #CMW Influencers to Follow in 2018 — Nimble
- Lee Odden — Review the effectiveness of your Content Marketing Strategy and digital-first culture — Smart Insights
What are some of your top influencer marketing news items for this week?
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