Lane Ellis

Digital Marketing News: LinkedIn’s Group Upgrade, Google’s Expanding Snippets & Search Console, & Curiosity In Marketing

Lane Ellis on Aug 24th, 2018     Online Marketing News

Psychology of Advertising Image August 24 2018

The Psychology of Advertising: Thinking vs. Feeling [Infographic]
Each person is exposed to an average of nearly two million television advertisements and commercials each year. To help your ads be seen and recalled, using emotional content often outperforms rational content, according to new infographic data by USC Dornsife College. MarketingProfs

LinkedIn to Integrate Groups into the Mobile App
LinkedIn (client) has announced changes focused on streamlining discussion and comments in LinkedIn Groups, with threaded replies, mobile integration, and other improvements. Search Engine Journal

‘Instagram playgrounds’ for the hashtag obsessed are taking over U.S. cities
Instagram has been creating real-life photo-op playgrounds, but how can marketers and brands utilize interactive pop-ups? NBC News

Google Launches Expandable Featured Snippets
Google has announced more robust search result snippets. With an automatically-generated click-to-expand version now live, digital marketers have new snippet optimization opportunities. SEO Roundtable

As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories
Ad rates for many Instagram Stories advertisers have continued to rise, causing some smaller brands to turn back to Facebook Stories. DigiDay

The Flourishing Business of Fake YouTube Views
The challenges of combating purchased fake YouTube video views are examined in a new New York Times piece, but many questions remain. The New York Times

2018 August 24 Statistics Image

Facebook Launches New Process to Convert Still Images to Video, New Ad Creative Guide
Facebook has rolled out a new creative guide for advertisers, and a featuring that turns images into lightweight-motion video, at a lower cost than full video, but will brands see benefits? Social Media Today

Why You Should Put a Little More Thought into Your Out-of-Office Message
The Harvard Business Review takes a close look at the under-utilized marketing opportunities that abound for out-of-office messages. Harvard Business Review

New Google Search Console has added the links reports from the old interface
Google has rolled out new features to its Search Console, including a new links report, mobile usability updates, and other site management additions that should be welcome among digital marketers. Search Engine Land

The Business Case for Curiosity
The Harvard Business Review examines the business benefits, creative solutions, and barriers that come along with curiosity. Harvard Business Review

ON THE LIGHTER SIDE:

2018 August 24 Marketoonist Tom Fishburne Cartoon
A lighthearted look at fake influence and authenticity by Marketoonist Tom Fishburne — Marketoonist

Atari cofounder’s son Tyler Bushnell brings back retro arcades with Polycade — VentureBeat

Chuck Norris Gets Replaced by Truck Norris — AdWeek

Google created a fake pizza brand to test out creative strategies for YouTube ads — TechCrunch

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What Is B2B Content Marketing and How To Do It Effectively in 2018 — LinkedIn (client)
  • Lee Odden and Lane R. Ellis — 50 #CMW Influencers to Follow in 2018 — Nimble
  • Lee Odden — Review the effectiveness of your Content Marketing Strategy and digital-first culture — Smart Insights

What are some of your top influencer marketing news items for this week?

Thanks for reading, and we hope you’ll return next week for the most relevant new digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 34 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.