In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline.
There are far too many marketing campaigns being implemented simply because “that’s how we’ve always done it”, as a reaction to the competition and as a limitation of the in-house team tasked with execution. Professional marketers go beyond wishful thinking and hopes of “better luck next time”.
So, what does it mean to be a “professional”?
Being a professional in any industry represents a combination of characteristics including:
- Specialized knowledge
- Honesty and Integrity
Marketing professionals represent these things and more: