23 Metrics to Measure Content Marketing Success [Infographic]
SEMrush takes a look at nearly two dozen metrics for measuring success in content marketing, by way of a new infographic looking at engagement and other factors. Social Media Today
Google My Business Insights adds branded search reporting
Google has added new features to its Google My Business Insights dashboard, allowing more robust analytics filtering, among other additions. Search Engine Land
Facebook Launches New Dashboard to Better Track Facebook Ad Performance
Facebook announced an update to its Attribution dashboard, with an array of feature additions aimed at making it easier to track ad performance. Leaving beta status, the new reports offer a variety of customer journey insights. Social Media Today
Bing Announces LinkedIn Profile Targeting for Bing Ads
Microsoft’s Bing has announced that its Bing Ads has been updated to include LinkedIn (client) profile targeting. The new features offer expanded reach for text and dynamic search ads, among other new beta release additions. Search Engine Journal
YouTube CEO: EU Legislation ‘Threatens To Shut Down’ Millions Of Creators
YouTube chief executive Susan Wojcick has recently written that European Union copyright legislation would put hundreds of thousands of jobs at risk, and potentially shut down millions of creators. MediaPost
Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]
According to recent study data, Google Local Services ads make up nearly 14 percent of all search engine results page clicks, and play a role in organic results, among other findings. Search Engine Journal
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
YouTube has decreased the amount of watch time required to count as an engagement, the video giant announced recently, along with several other attribution points related to conversions. Marketing Land
‘Inherently thumb stopping’: Engagement-thirsty marketers try out Facebook 3D photos
A look at how Facebook’s recently-launched 3D-like photos are being used by digital marketers and brands. Digiday
Teens use Instagram more than Snapchat, report says
Instagram is the most popular social platform among teens, edging out Snapchat in new report data released by Piper Jaffray. Snapchat is teens’ favorite, however, according to the new report. Mashable
We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research)
A new analysis takes a close look at Reddit and its increasing use among digital marketers, with some surprising findings. Foundation
ON THE LIGHTER SIDE:
A lighthearted look at digital transformation by Marketoonist Tom Fishburne — Marketoonist
Man Does Incredibly Well At Slot Machine Demo Embedded In Ad — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Joshua Nite — 10 Tips and Tools for Bringing Your Business into 2019 — Small Business Trends
- Lee Odden — Embrace the binge! How to help your partners keep their buyers’ attention — IMS360
- DivvyHQ — Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop
— DivvyHQ (client)
What are some of your own favorite content marketing news items for the week?
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