Lane Ellis

Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard

Lane Ellis on Oct 26th, 2018     Online Marketing News

2018 October 26 SEMrush News Image

23 Metrics to Measure Content Marketing Success [Infographic]
SEMrush takes a look at nearly two dozen metrics for measuring success in content marketing, by way of a new infographic looking at engagement and other factors. Social Media Today

Google My Business Insights adds branded search reporting
Google has added new features to its Google My Business Insights dashboard, allowing more robust analytics filtering, among other additions. Search Engine Land

Facebook Launches New Dashboard to Better Track Facebook Ad Performance
Facebook announced an update to its Attribution dashboard, with an array of feature additions aimed at making it easier to track ad performance. Leaving beta status, the new reports offer a variety of customer journey insights. Social Media Today

Bing Announces LinkedIn Profile Targeting for Bing Ads
Microsoft’s Bing has announced that its Bing Ads has been updated to include LinkedIn (client) profile targeting. The new features offer expanded reach for text and dynamic search ads, among other new beta release additions. Search Engine Journal

YouTube CEO: EU Legislation ‘Threatens To Shut Down’ Millions Of Creators
YouTube chief executive Susan Wojcick has recently written that European Union copyright legislation would put hundreds of thousands of jobs at risk, and potentially shut down millions of creators. MediaPost

Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]
According to recent study data, Google Local Services ads make up nearly 14 percent of all search engine results page clicks, and play a role in organic results, among other findings. Search Engine Journal

2018 October 26 Statistics Image

YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
YouTube has decreased the amount of watch time required to count as an engagement, the video giant announced recently, along with several other attribution points related to conversions. Marketing Land

‘Inherently thumb stopping’: Engagement-thirsty marketers try out Facebook 3D photos
A look at how Facebook’s recently-launched 3D-like photos are being used by digital marketers and brands. Digiday

Teens use Instagram more than Snapchat, report says
Instagram is the most popular social platform among teens, edging out Snapchat in new report data released by Piper Jaffray. Snapchat is teens’ favorite, however, according to the new report. Mashable

We Analyzed 60,000+ Reddit Posts From the Top 150 Subreddits (New Research)
A new analysis takes a close look at Reddit and its increasing use among digital marketers, with some surprising findings. Foundation

ON THE LIGHTER SIDE:

2018 October 26 Marketoonist Cartoon

A lighthearted look at digital transformation by Marketoonist Tom Fishburne — Marketoonist

Man Does Incredibly Well At Slot Machine Demo Embedded In Ad — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Joshua Nite — 10 Tips and Tools for Bringing Your Business into 2019 — Small Business Trends
  • Lee Odden — Embrace the binge! How to help your partners keep their buyers’ attention — IMS360
  • DivvyHQ — Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop
    DivvyHQ (client)

What are some of your own favorite content marketing news items for the week?

Thanks for joining us, and we hope you’ll return again next week for a new group of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 34 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.