Lane Ellis

50 B2B Marketing Influencers and Experts to Follow 2018

B2B Marketing Influencers 2018

MarketingProfs B2B Forum 2018 is here, as some of the world’s savviest B2B marketing leaders and innovators come together in San Francisco for a much-anticipated conference.

To help business marketers find helpful voices to learn from, we’ve sorted through the nearly 100 excellent speakers and are thrilled to publish our annual list of B2B marketing influencers speaking at MarketingProfs B2B Forum.

List Methodology: First, we pulled the list of all speakers from the MarketingProfs website. Then we added those speakers to the Traackr influencer marketing platform to crawl each speakers’ respective social profiles and start tracking their content and the impact of that content amongst their networks. Using Traackr’s algorithm for ranking, we then sorted the speakers according to their respective social influence: reach, relevance, resonance, and audience metrics.

A variety of criteria go into such a ranking including the topical relevance of the content each influencer publishes, how much their networks engage with that content and the size of their networks with online data pulled from Twitter, blogs, Instagram, Facebook, YouTube, Flickr, SlideShare, and several other platforms. This is important to know, because many lists rely entirely on Twitter and we all know Twitter alone does not represent the entire social media universe.

2018 #MPB2B Influencers Network

Many thanks to all who continue to actively share their knowledge about B2B marketing through year-round engagement and by providing help to others with insight and expertise in our vast social realm. We hope this list will serve as a handy jumping off point to start your ongoing journey of learning from these leading B2B marketing industry influencers.

You’ll likely see both many familiar faces and a wonderful variety of new speakers. We are very happy to see that 5 out of the top ten influencers are women. In fact, of the list overall, 45% are women and 54% are men. Not perfect, but definitely improving.

We plan to learn new lessons from these 50 B2B marketing experts and hope you’ll do the same throughout the year and on into 2019.

50 B2B Marketing Influencers Speaking at MarketingProfs B2B Forum 2018

Fittingly, at the top of this year’s list of the most engaging B2B marketing influencers, according to our Traackr analysis, is conference founder Ann Handley. Congratulations, Ann!

Ann Handley

Carla Johnson @CarlaJohnson
Global Keynote Speaker, Best-Selling Author and Storyteller
Presenting: The Innovation Factory

Lee Odden @LeeOdden
CEO, TopRank Marketing
Presenting: Panel – The Confluence Equation: How Content and Influencers Drive B2B Marketing Success

Margaret Molloy @MargaretMolloy
Global Chief Marketing Officer + Head of New Development, Siegel+Gale
Presenting: Keynote — CMO 2 CMO: What’s Now, What’s Next in B2B Marketing

Matt Heinz @HeinzMarketing
President, Heinz Marketing Inc
Presenting: Revenue-Responsible Marketing: Aligning Marketing & Sales Priorities for Predictable Results

Brian Hansford @remarkmarketing
Vice President – Client Services, Marketing Technology and Performance Management, Heinz Marketing Inc
Presenting: Building a Predictable Pipeline: Strategies and Tactics to Increase Your Confidence in Hitting Your Number Month After Month

Katie Martell @KatieMartell
Marketing Consultant, Katie Martell, On-Demand Marketing
Presenting: Can I Have Your Attention… Please?

Michael Brito @britopian
Executive Vice President, Zeno Group
Presenting: Using Social Data To Win The War of Brand Relevance

Mari Smith @MariSmith
Keynote Speaker, Brand Evangelist, Bestselling Author
Presenting: Facebook Marketing: What’s Working for Brands Today (And What Isn’t)

Kerry O’Shea Gorgone @KerryGorgone
Director of Product Strategy, Training, MarketingProfs
Presenting: The Secret to Memorable Marketing: Lessons From 300 MarketingProfs Podcast Interviews

Christopher Penn @cspenn
Co-Founder and Chief Innovator, Trust Insights
Presenting: Digital Marketing Analytics: From Data Zero to Marketing Hero
Presenting: The Present and Future of B2B Analytics and AI

Jon Miller @jonmiller
CEO and Co-Founder, Engagio
Presenting: The Secret Sauce for ABM: Maximizing New Business & Lifetime Value

Larry Kim @larrykim
Chief Executive Officer, MobileMonkey
Presenting: 10 Facebook Messenger & Chatbot Marketing Hacks for Content Marketers

Ardath Albee @ardath421
CEO & B2B Marketing Strategist, Marketing Interactions
Presenting: B2B Tech Marketers Create Experiences That Convince Customers to Stay

Tim Washer @timwasher
Keynote Speaker, Event Emcee, PowerPoint Comedian, Ridiculous Media
Presenting: Creating Lifelong Customers With Laughter

Andrea Fryrear @AndreaFryrear
President and Lead Trainer, AgileSherpas
Presenting: Grain by Grain: How Small Content Creates Huge Results

Nancy Harhut @nharhut
Chief Creative Officer, Nancy Harhut & Associates
Presenting: How to Attract Eyeballs and Action: The 26 Words and Copy Constructs You Need Now

Robert Rose @Robert_Rose
Chief Troublemaker, The Content Advisory
Presenting: Killing Marketing: The Great Content Marketing Reboot

Paul Roetzer @paulroetzer
CEO, PR 20/20
Presenting: How to Get Started with Artificial Intelligence in Marketing

Zontee Hou @ZonteeHou
President and Founder, Media Volery LLC
Presenting: How to Build Customer Loyalty Through Behavioral Economics and Big Data

Carlos Hidalgo @cahidalgo
Founder & CEO, VisumCx
Presenting: Buyer-Centric Demand Generation 101: Demand Generation in the Age of the Sophisticated Buyer

Samantha Stone @samanthastone
Founder & CMO, The Marketing Advisory Network
Presenting: Marketing Strategy & Planning: How To Rise Above The Competition

Allen Gannett @Allen
Chief Strategy Officer & EVP, Corp Dev, Skyword
Presenting: *GOLDEN TICKET* The Inspiration Myth: Four Scientific Laws to Creative Success

Amisha Gandhi @AmishaGandhi
VP, Influencer Marketing, AR & Partners, SAP Ariba
Presenting: Panel – The Confluence Equation: How Content & Influencers Drive B2B Marketing Success

Jason Miller @JasonMillerCA
Head of Content and Social Media Marketing, LinkedIn Sales & Marketing Solutions EMEA, LinkedIn
Presenting: How LinkedIn Uses LinkedIn for Marketing

Randy Frisch @randyfrisch
Co-Founder, CMO & President, Uberflip
Presenting: How to Personalize Content Experiences at Scale

Karen Talavera @SyncMarketing
President and Founder, Synchronicity Marketing
Presenting: Secrets to Successful Automated Email Journeys: Series & Sequenced Campaigns

Bryan Kramer @bryankramer
International Keynote Speaker, Emcee and Event Host, PureMatter
Presenting: Redefining “Human” in a Machine-Driven Age

Sean Callahan @sean_f_callahan
Senior Manager, Content Marketing, LinkedIn
Presenting: Effective Video on a Shoestring Budget

Stephan Hovnanian @stephanhov
Social Strategy Consultant, Sprout Social, Inc.
Presenting: Advocacy in a Box

Ashley Zeckman @azeckman
Senior Director of Digital Strategy, TopRank Marketing
Presenting: Stranger Things Have Happened: How Collaborating With Influencers Can Help You Save the Day and Change the World

Andy Crestodina @crestodina
Co-Founder and Chief Marketing Officer, Orbit Media Studios
Presenting: Content Strategy and SEO for B2B

Scott Sweeney @scotttsweeney
Presenting: Your 2019 Marketing Technology Strategy Simplified

Doug Kessler @dougkessler
Creative Director & Co-Founder, Velocity Partners
Presenting: Eureka! The Power of an Experimental Mindset in B2B Marketing

Ashley Faus @ashleyfaus
Sr. Manager, Integrated Media, Atlassian
Presenting: How to Add Live Streaming to Your Marketing Mix

Dr. Konstanze Alex @Konstanze
Director B2B Influencer Relations, Dell
Presenting: Panel – The Confluence Equation: How Content & Influencers Drive B2B Marketing Success

Lucy Zarlengo Moran @lucymoran
SVP, Digital, Content & Creative, Dun & Bradstreet
Presenting: Panel – The Confluence Equation: How Content & Influencers Drive B2B Marketing Success

Nancy Duarte @nancyduarte
Principal, Duarte, Inc.
Presenting: Keynote — Turn Marketing Data Into a DataStory™Closing

Kathy Klotz-Guest @kathyklotzguest
Speaker, Chief Storyteller, and Ms. Chief Officer (say it out loud), Keeping it Human
Presenting: Turn Your Content Culture Into an Idea-Driven Startup

Bill Sebald @billsebald
Founder / Partner / SEO, Greenlane Search Marketing, LLC
Presenting: Overcoming SEO Roadblocks: Identifying and Curing Difficult SEO Problems

Clare Mcdermott @clare_mcd
Co-Founder and Head of Research, Mantis Research
Presenting: Give Them What They Want: Produce Original Research Your Audience Craves

Jon Burkhart @jonburkhart
Founder/Chief Creative Officer, TBC Global
Presenting: The Blockchain Trust Tango: A Constant Curiosity Game Show

Kevin Carroll @kckatalyst
Owner, Kevin Carroll Katalyst, LLC
Presenting: Keynote— [email protected]: Unleashing Growth Through Creativity and Innovation

Gopi Kallayil @GopiKallayil
Chief Evangelist, Google Social for Brands, Google
Presenting: Opening Keynote — The Age of Assistance

Donovan Livingston @DLive87
Program Manager, Pre-College Programs, Wake Forest University
Presenting: Keynote — Lift Off

Ahava Leibtag @ahaval
President, Aha Media Group
Presenting: The Top 7 Writing Secrets of Rockstars

Jessica Falarski Cross @JFayeSF
Head of Account-based Marketing, RollWorks, a division of AdRoll Group
Presenting: Make ABM Actually Work: A Blueprint Forward

Keith Reynold Jennings @keithjennings
Vice President of Community Impact, Jackson Healthcare
Presenting: Six Hats & a Banana: A Tactical Playbook for Others-First Marketing

Michael J. Barber @michaeljbarber
SVP, Chief Creative Officer, Godfrey
Presenting: Don’t Do This, Do That for B2B Email

Allen Weiss @allenweiss
CEO & Founder, MarketingProfs
Presenting: Mindfulness With MarketingProfs CEO Allen Weiss
Presenting: Marketing Strategy & Planning: How To Rise Above The Competition

Rashmy Chatterjee @rashmyc
Global Sales leader, IBM Security
Presenting: Keynote: CMO 2 CMO: What’s Now, What’s Next in B2B Marketing

Statistical analysis, no matter how deep and well-researched, can only go so far in finding the people who you’ll find the most helpful and influential in your daily professional marketing lives, which is why we’d love it if you’d please share the name of B2B marketers that influence you most in the comments section below.

To further your own B2B marketing expertise, here’s a bonus list of our top 10 posts about B2B marketing from the past 12 months:

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 36 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.