Lane Ellis

Digital Marketing News: LinkedIn’s Company Page Update, B2B Tactics, Google’s Search Comments, & Holiday Marketing Trends

Lane Ellis on Nov 23rd, 2018     Online Marketing News

2018 November 16 News Animoto Chart Image

2018 Holiday Social Marketing Trends [Infographic]
During this year’s holiday season digital marketers will continue to find success via social media, with video being especially strong, according to data from a new Animoto trends report. Social Media Today

Digital ad spending grew to $49.5B in the first half of 2018, according to IAB
The Interactive Advertising Bureau’s latest report showed continuing rapid growth in digital advertising spending, reaching $49.5 billion in the U.S. during the first six months of 2018, among other findings. TechCruch

LinkedIn Re-Created Its Company Pages Experience From Scratch
LinkedIn (client) has rebuilt its Company Pages from the ground up, offering a full array of new features and updates to existing tasks, and AdWeek takes an initial look. AdWeek

4 Tactics Every B2B Marketer Needs to Embrace
B2B marketing and the omnichannel buyer’s journey are examined, including the importance of a people-based approach, among other helpful tactics. destinationCRM

2019 Marketing Trends Will Be All About Data, Conversations, and Breaking Down Silos
An examination of digital marketing trends, including the need for a new balance between creativity and data, and how content marketing can become more interactive and conversational. MarTech Advisor

Google Search is adding user comments, starting with live sports
Google has continued to experiment with allowing comments within search, an addition to its Supported Knowledge Panels, potentially a portend of further implementation in the future. 9to5Google

2018 November 23 Statistics Image

Are Social Media Algorithms Working? Respondents to a Pew Research Center Study Sound Off
Data from a new study from the Pew Research Center sheds light on the effectiveness of social media algorithms, with 74 percent seeing most posted content as an unclear, inaccurate representation of society, among other findings. AdWeek

The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found
Workers in 11 industries and the LinkedIn (client) profile photos they use was the focus of a recent study, offering insight into facial expressions and clothing choices on the professional network and what they typically reveal. MarketingProfs

The Best Social Media For Lead Generation
Forbes takes a look at the top social media properties for lead generation, with LinkedIn (client) at the top of the list, especially for B2B digital marketers. Forbes

The Most Expensive States to Run Search Ads In [Infographic]
SEMrush recently published a study outlining which U.S. states had the highest average cost-per-click (CPC) rates for search advertisements, with some surprising outcomes. MarketingProfs

ON THE LIGHTER SIDE:

2018 November 23 Marketoonist Cartoon

A lighthearted look at customer experience by Marketoonist Tom Fishburne — Marketoonist

How a Teenager’s Code Spawned a $432,500 Piece of Art — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Holiday Social Media Marketing Tips from 13 Experts — Inc.
  • Lee Odden — Inspirational Quotes and Sayings from Lee Odden — EngageBay

Do you have your own favorite influencer marketing news items for the week?

Thank you for joining us, and we hope you’ll return back again next week for a new round-up of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 34 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.