Ashley Zeckman

Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events

The MarketingProfs B2B Forum is hands-down one of the BEST conferences you can attend as a marketer. The keynotes are inspiring, the sessions are high-quality and the vibe makes you feel at home. Ann Handley and the MarketingProfs team work incredibly hard to orchestrate this great event each year and it shows.

The team at TopRank Marketing has been attending conferences like this one for decades and has been able to hone our focus to make the most of the time and investment that are made. Below are some highlights to help you get the most bang for your buck at events.

5 Tips for Getting the Most out of Marketing Conferences


Events like MarketingProfs B2B Forum are always looking for established marketers or up-and-coming subject matter experts to take the stage and share their learnings with attendees. This year, TopRank Marketing CEO Lee Odden hosted a panel on the confluence equation featuring some of the top minds in B2B influencer marketing which included Konstanze Alex from Dell (client), Amisha Gandhi from SAP (client) and Luciana Moran from Dun & Bradstreet.

Having attended that session myself, I could see the room abuzz with B2B marketers taking to Twitter and their notes to absorb as much as possible from this power-panel. Here is some feedback from a couple of the session attendees:

At this year’s event, I had the honor of presenting my first solo session for MPB2B. I had a great time walking the audience through a fun, Stranger Things themed presentation that walked through 3 best practices and 3 stories for better B2B influencer marketing. Here are some of my favorite tweets covering my session:

Event Content Creation

Publishing content (in many forms) is a great way to retain and share the information you gather at these events. And let’s face it, after a few days of learning, it can be easy to forget. Whether you’re creating video, audio or static content that is long-form, short-form or in-between; content creation is a must! Below you’ll find some of our event coverage from MPB2B.

How Dell, SAP and Dun & Bradstreet Collaborate with Influencers to Scale Successful B2B Content

If the influencers you're working with aren't resulting in a change in behavior or actions, what's the point? @leeodden #MPB2B Click To Tweet We have to remember that B2B buyers are consumers themselves. @Konstanze #MPB2B Click To Tweet Put people in place within your organization that are good with people to engage your influencers. @lucymoran #mpb2b Click To Tweet Companies should approach influencers as partners, not just as people they can use for marketing efforts. @AmishaGandhi #MPB2B Click To Tweet


How B2B Marketers Can Drive Growth in the Age of Assistance

If your website takes more than 3 seconds to load, it’s like you took all of this effort to market your product and bring customers to the door. And the door is jammed. @GopiKallayil #MPB2B Click To Tweet


How Collaborating with Influencers can Help You Save the Day and Change the World of Marketing

We are not marketing to stock photos or personas. We are marketing to real people that care about real things. @azeckman #MPB2B Click To Tweet


How High-Impact Marketers Approach Marketing Strategy

Stop being accountable for marketing activity. Measure impact. @samanthastone #MPB2B Click To Tweet


Webinars That Wow: 5 Tips for Creating Engaging Webinars

The goal for your webinar audience is to get them to take actions. @4markb #MPB2B Click To Tweet


Host IRL Events

Many of us work in a business environment where we don’t have the opportunity to connect with our clients or partners in-person very often. Events like this one present a great opportunity to host an evening or afternoon where you can connect some of your favorite customers (and let’s face it, people) together for some great conversation.

Participate in Podcast Interviews

At marketing events, you’ll often find one or many podcasters ready to take advantage of the fact that there are a number of smart marketers on the premises and conduct podcast interviews live. This year, TopRank Marketing CEO Lee Odden joined podcast queen Kerry O’Shea Gorgone for a sit-down interview at the event.

Be Social

When you’re surrounded by like-minded marketers, it makes for a great opportunity to connect. That can be sitting down during lunch and making new connections, or following along with the conversation on social media. For many marketing events, Chris Penn creates a visualization of the most talked about and engaging brands or people at an event. I’m happy to share that our brand, our CEO and myself were recognizable for each-day of the event because of our desire to connect and be social.

Thank You MarketingProfs!

You have outdone yourselves again. Each year the conference keeps getting better and better and we are incredibly thankful that we get to be a part of it. See you again next year in Washington DC!

If you had a chance to attend the event, PLEASE feel free to share some of your favorite moments below.


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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.