Lane Ellis

Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Lane Ellis     Online Marketing News

2018 December 14 Headway Capital Image

Facebook relaunches search ads to offset slowing revenue
Facebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch

Consumers Say Brands Ask for Too Much Information
Brands asking for too much personal information is the leading cause of mistrust among U.S. consumers, at 35.9 percent. The second leading cause of mistrust is the result public data scandals at 28 percent, among several findings relevant to digital marketers in a recent Jebbit survey. eMarketer

Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019? New trends report data
Instagram has continued to draw more advertising dollars than its parent company Facebook, according to new report data from Socialbakers. AdWeek

Google will shut down Google+ four months early after second data leak
Google has pushed up the closing date for its Google+ social network, in light of a second leak of certain user profile information. While the enterprise version of Google+ will continue operations, all other Google+ APIs will wind down in 90 days. The Verge

Who Is Using Digital Content Marketing in the US? The Marketers Series Infographic
Chief among improvement goals for U.S. brand marketers are more original content and visual components, according to recent survey data. The data also shows that 84 percent of U.S. firms are using digital content marketing. eMarketer

What Great Data Analysts Do — and Why Every Organization Needs Them
Successful data analysts are increasingly playing more important roles in organization decision-making. In this piece, the Harvard Business Review takes an in-depth look at why human analysts are still needed in an age of AI and machine learning. Harvard Business Review

2018 December 14 Statistics Image

Social media outpaces print newspapers in the U.S. as a news source
For the first time, more U.S. adults get their news from social media sources than traditional print newspapers, one of several findings pertinent to digital marketers from the Pew Research Center. Pew Research Center

Julie Henderson to Join Snap as New Chief Communications Officer
Snap Inc. has tapped 21st Century Fox chief communications officer Julie Henderson to manage the same position at Snapchat, the global multimedia messaging app service has announced. AdWeek

Majority of Publishers See Much Lower Facebook Traffic Now vs. Last Year [POLL]
2018 has seen some digital publishers hit with a drop in traffic from Facebook. In fact, a recent poll by Search Engine Journal examines year-over-year traffic volume showing 37 percent of respondents experiencing much lower rates than in 2017. Search Engine Journal

A Small Business Guide to Facebook Chatbots [Infographic]
Artificial-intelligence-powered chatbots have seen a rise is use, with 85 percent of customer service interactions expected to use the technology by 2020 (Gartner). Implementing them for Facebook Messenger is examined in a new infographic from Headway Capital. MarketingProfs

ON THE LIGHTER SIDE:

2018 December 14 Marketoonist Cartoon

A lighthearted look at aging in advertising by Marketoonist Tom Fishburne — Marketoonist

The Computer Mouse Turns 50 — The Onion

Mom Sends Blurry, Indistinct Photo Of Computer Screen Showing Boots You Might Like — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Debbie Friez — The Week in Social #331 — Union Metrics
  • Lee Odden — What’s Trending: Lights, Camera, Video Content! — LinkedIn (client)
  • Joshua Nite — 5 Ways to Improve Your Content Marketing Efforts for 2019 — Instant Magazine
  • TopRank Marketing — Daily Search Forum Recap: December 12, 2018 — Search Engine Roundtable

Have your own favorite influencer marketing or content marketing news trends or stories for the week?

Thanks you taking the time to join us, and we hope you’ll return once again next week for a new array of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 35 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.