What B2B Tech Marketers Are Planning for 2019
Video marketing, Account-Based Marketing (ABM), and on-demand and influencer marketing strategies lead the list of practices digital technology marketers plan to adopt during 2019, one of several findings in recent survey data. By the end of 2019 influencer marketing strategy adoption is expected to expand to 48 percent, a significant increase over 2018’s 31 percent. MarketingCharts
Instagram CPCs, CPMs drop as click-throughs continue to climb
Instagram advertisers have seen good news lately, as cost-per-click (CPC) and cost-per-impression (CPM) rates have fallen at the same time that click-through-rates (CTR) have jumped, according the recent report data focusing on the third quarter of 2018. Marketing Land
Google: Hard To Understand URL Structures Can Lead To Indexing Issues
Google has cautioned against using certain especially complex URL structures, especially when large numbers of them lead to the same content, according to a recent public Twitter exchange between the search giant and a business that had some 50,000 difficult-to-understand links removed from Google’s search index. SEO Roundtable
Decentralised AI has the potential to upend the online economy
A more decentralized implementation of artificial intelligence offers several compelling benefits to traditional AI delivery methods, and Wired takes a close look at some of the advantages and potential weaknesses a less centralized system may bring to the online economy in 2019. Wired
Facebook Adds New CTA Stickers for Page Stories
Digital marketers using Facebook Pages’ Stories feature have received a new Call-To-Action (CTA) sticker option from the social giant, offering businesses a new way to engage with their audience using direct response tools. Social Media Today
Instagram ‘back to normal’ after bug triggers temporary change to feed
Instagram has returned its feed appearance and operation back to what its users have come to expect for years, but not after a period during which many experienced a radical change in feed navigation, sparking outrage among some. Instagram has attributed the hiccough to a test gone astray. Reuters
Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage
Twitter is placing renewed emphasis on video and the increasing movement towards brand purpose, doubling down efforts on both fronts this year, two of several revelations of interest to digital marketers in a new interview with Twitter’s global head of client solutions. Digiday
In focus: B2B marketing’s data challenge
A look at the data dark age some B2B digital marketers exist in still, and numerous ways to emerge into a new illuminated data strategy more like those the B2C world has already enjoyed for some time now. CMO
Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows
The seemingly freewheeling and impressive ad-spend growth Facebook and Google have enjoyed for an unusually long period of time has begun to taper, according to recent report data, however the drop in spend is scarcely noticeable in relation to overall revenue from the two tech giants. Forbes
NPR wants to know what podcast ads you skip. The Facebook-ification of podcasts
With its new Remote Audio Data system (RAD), National Public Radio aims to take a smarter look at the podcast advertisements some listeners are skipping, and why, in the increasingly lucrative world of podcasting. The Verge
ON THE LIGHTER SIDE:
A lighthearted look at Christmas creep by Marketoonist Tom Fishburne — Marketoonist
The 6 Telemarketer Scams That Absolutely Owned Grandma In 2018 — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — 27 Quotes To Work By To Encourage A Better 2019 — Think Marketing Magazine
- Lee Odden — 13 Experts Share their Top Holiday Social Media Marketing Tip — Small Business Trends
- Lane R. Ellis — 10 Ways to Update Your Small Business for 2019 — The British Business Blog / Web Centre Plus
- Lee Odden — 24 Experts Weigh In: How Do You Get Traffic Without Budget? — Hacker Noon
- Lee Odden — Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018 — Prowly
- Lee Odden — 50 Content Marketing Influencers You Need To Follow — Atomic Reach
Have your own favorite new influencer marketing or content marketing news story for the week?
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