What do you get when you combine an enterprise CMO and a partner at one of the world’s largest professional services firms?
I can’t speak for all scenarios but at B2BMX in Scottsdale this week, it led to an entertaining and insightful conversation, from two different perspectives.
Jeanniey Mullen, former CMO of Mercer and Vince Walden, Partner at Ernst and Young led an engaging discussion on the importance of innovation within organizations (large and small) as well as opportunities for better operationalizing your marketing department. Below are three ideas for how to future and present-proof your marketing.
3 Ideas for Future-Proofing Your Marketing
Encourage Cross-Functional Collaboration
Often when brands talk about collaborating with others, it’s in the context of their own departments. Marketing teams look for insights from other marketers, salespeople look to a top seller and so on.