Last week the TopRank Marketing team had the opportunity to attend the annual B2B Marketing Exchange conference in Scottsdale, AZ. This event featured insights from speakers on everything from marketing for the greater good to encouraging true alignment between sales and marketing teams.
For those of you who weren’t able to attend (or who attended but didn’t have a chance to see everything), here are our top insights from this great event.
B2B Doesn’t Have to Be Boring
TopRank Marketing CEO Lee Odden helped attendees break free of boring B2B marketing when he took the stage and shared examples of brands that are winning with content that excites their audience. Here are some of the key takeaways:
OMG, all the cool kids are in the @leeodden talk at ##B2BMX. Still a few seats available! Even @iSocialFanz is in the house!
— David Meerman Scott (@dmscott) February 26, 2019
Break through BORING #B2B with @leeodden at #B2Bmx
I can say @toprank does some amazing things with dynamic B2B content as I’ve been lucky to be included in many of them..
It’s time to take the white paper from the 90s style and into 2019! pic.twitter.com/Wf3WfU2X9Z
— Brian Fanzo (@iSocialFanz) February 26, 2019
.@leeodden sharing his experience in working with influencers. @TopRank truly gets it. (See slide of their customers.) In B2B, it’s ultimately about… the people! #B2BMX pic.twitter.com/INucIrmfwF
— Andrew Spoeth (@andrewspoeth) February 26, 2019
.@leeodden I’ve been following you on Twitter for many years. So great to hear you speak in person at #b2bmx. Thanks for great advice. Will be looking for opportunities to work with @toprank
— Robin Scharpf (@RobinScharpf) February 26, 2019
Ahead of B2BMX, the TopRank Marketing collaborated with B2BMX speakers to create this fun new asset that features advice on how exactly brands can break free of boring marketing:
Click Here to see the Break Free from Boring B2B Guide in Full-Screen Mode
Top Takeaways From B2BMX
TopRank Marketing’s Lee Odden shares insights into ways that brands can create interactive, influencer-driven experiences to delight their audiences.
3M’s Carlos Abler gave a fantastic keynote that covered a variety of ways B2B marketers can approach marketing to increase their impact on customers, prospects and the world.
Oracle’s Account-Based (Marketing) Initiative
ABM is a topic on the mind of every marketer these days. But many of us are still unsure exactly how to approach it. If you’re looking to get started, be sure to check out these key learnings from Oracle’s account-based strategy.
We all know we need sales and marketing alignment, but the road to alignment is often an uphill battle. If you’re looking for a way to gain immediate traction, this post offers insights into ways you can foster the collaboration, love, and alignment needed to drive results.
The Future (& Present of Marketing)
Technologies and customer expectations are constantly evolving. And great marketers, not only embrace these changes but aim to stay ahead of them. In this post, you’ll find 3 ways to future-proof your marketing strategy.
The Value of Martech & Automation
At a time where marketers are being challenged to deliver more personalized, customer-centric experiences to create connections and drive results, there is an opportunity to find ways to automate marketing efforts in a way that humanizes the experience. Find out how.
Thank You B2BMX!
Thank you to all the amazing speakers and attendees that made B2BMX an amazing event! If you had the opportunity to attend, please share your favorite moments in the comments below.