Lane Ellis

Digital Marketing News: Influencer & Data-Driven Marketing Stats, B2B Social Usage, & Twitter’s New Video Analytics

Lane Ellis     Online Marketing News

2019 March 15 Headway Capital Chart

Marketers less concerned about data tech, IAB annual report finds
Digital marketers and publishers increased data-related spending in 2018, and 78 percent plan to spend more next year, one of several findings in the Interactive Advertising Bureau’s newly-released annual report. MarTech Today

Podcast Growth Is Popping in the U.S., Survey Shows
The number of U.S. podcast listeners grew at the fastest rate since Edison Research began tracking statistics in 2006, and with young listeners also on the rise, podcasts may have reached a tipping point, which the New York Times explores. New York Times

Twitter debuts new analytics tools for publishers focused on improving video engagement
Twitter has released a slew of updated and new analytics tools, with Media Studio additions aimed at helping digital marketers achieve better video engagement rates by examining more data, the firm announced. TechCrunch

Where B2B Marketers Are Winning in Social Media
A look at where B2B marketers are achieving the greatest social media success focuses heavily on the gains LinkedIn (client) has made through its expanded video and live video offerings. CMSWire

Who’s Afraid of Fake Followers? [Mediakix survey]
Influencer marketing has continued to battle to overcome fake social media followers, with marketing budgets carving out more spend to combat fraudulent accounts, one of several findings in recently-released survey data. eMarketer

Consumers Welcome AI-Driven Personalization, Report Finds
Personalized messaging from businesses are viewed as being more important, and recipients don’t mind firms that use artificial intelligence (AI) mechanisms to achieve personalization, according to recent report data. MediaPost

2019 March 15 Statistics Image

Social Video Ad Spending Will Grow 44% by 2021
By 2021 social network video advertising spend in the U.S. will account for more than 30 percent of total video ad spend, and by 2023 overall video ad spend is expected to jump over 62 percent from 2019 figures, according to new report data of interest to digital marketers. eMarketer

Why Testimonials Are B2B Companies’ Most Important Marketing Tool
Customer testimonials top the list of the most effective forms of content marketing, but people want them to be genuine, and MarketingProfs take a look at recent data examining the power of testimonials for B2B marketers. MarketingProfs

Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Awareness of smart speakers has grown significantly in the U.S., making rapid growth in the number of actual smart speaker owners a strong likelihood in 2019 and beyond, according to several recent reports Marketing Land examines. Marketing Land

How to Optimize Your Site for Voice Search: A Comprehensive Guide | Infographic
Voice commerce is expected to top $40B by 2022, and by 2020 half of all searches will be via voice, two of numerous findings from data in infographic form that is explored by MarketingProfs. MarketingProfs

ON THE LIGHTER SIDE:

2019 March 15 Marketoonist Cartoon

A lighthearted look at the marketing tech stack by Marketoonist Tom Fishburne — Marketoonist

For Pi Day, Calculate Pi Yourself Using Two Colliding Balls — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Top 100 Digital Marketers 2019 — Brand24
  • Lee Odden — Our Top Takeaways From This Year’s B2B Marketing Exchange — Influitive
  • Ashley Zeckman — Women In Marketing: How To Beat Career Challenges For The Money — Heidi Cohen
  • Lee Odden — I’m still confused why so many brands continue to use gated content — ACH Communications
  • Caitlin Burgess — 10 Expert Tips for Improving Your Existing Marketing Strategies — Small Business Trends
  • Lee Odden — Ko introvertirani strokovnjak postane najve?ji vplivnež vaše B2B-znamke — Marketing Magazin (in Slovenian)
  • Lee Odden — Marketing Circle of Trust: How to Improve Relationships for Social Good [Research] — Heidi Cohen
  • Lee Odden — Nine advertising and marketing trends for 2019 — Screen Africa News

Do you have your own favorite new content marketing or influencer marketing news items for the week?

Thanks for joining us, and we hope you will join us again next week for another look at the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 35 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.