You’ve probably heard of digital asset management, with its amusing DAM abbreviation, but do you know precisely what it is? Did you know that it can be revolutionary to any business in either the B2B or B2C landscape?
DAM technology helps organizations and individuals increase efficiency, save time, and future-proof their work. Let’s look at the world of DAM, how it works — what it offers, who some of the major players are, and how you can find the right software match for your business.
Just What is Digital Asset Management, Anyhow?
Digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud:
- Text files
- Multimedia files such as PDFs and PowerPoints