Lane Ellis

Digital Marketing News: Online Ad Spend’s Speedy Growth, Google’s Podcast Transcriptions, & Adobe’s LinkedIn Push

Lane Ellis     Online Marketing News

2019 April 5 Buzzoole Chart

Adobe, Microsoft to take on Salesforce’s marketing software, with LinkedIn as a weapon
Adobe* and Microsoft have joined forces to better compete against Salesforce.com in the sales and marketing software arena, with the LinkedIn* platform’s recently-expanded targeted audience advertising featuring heavily in the new alliance. Reuters

What CMOs Are Focusing On in 2019 [Infographic]
74 percent of CMOs plan to encourage peer engagement and the transfer of knowledge among talent, while improving digital marketing capabilities and boosting go-to-market processes are the most important agenda items for 2019, according to newly-released research data from the CMO Council. MarketingProfs

What the Numbers Say About Mobile’s Place in B2B Marketing
The opportunity for more mobile-friendly B2B content is ripe for progressive B2B marketers, especially those working to offer greater trust and understanding, according to research of interest to digital marketers from MarTech Advisor. MarTech Advisor

B2B Marketers Set For Moderate Email Budget Increases: Study
63 percent of B2B companies plan to moderately raise spending on email marketing, with top goals being increased engagement, conversion, and lead generation, according to newly-released survey data. MediaPost

Move over B2B and B2C, Adobe says ‘business to everyone’ is the future
The next generation of hybrid B2B and B2C marketing is focusing on B2E — or “business to everyone” — according to Adobe vice president of digital experience Steve Lucus, with the melding of Adobe Campaign Manager and Marketo a likely prime future goal. AdAge

Google brings search to podcasts through automatic transcription
Google has begun rolling out automatic transcription to some podcasts on its Google Podcasts app, providing a boon to discoverability via search that will likely help attract new audiences to podcast episodes that include the new Google metadata. Search Engine Land

2019 April 5 Statistics Image

Instagram tests letting you scroll through videos
Instagram has begun testing video playback options to navigate to specific spots in video content on the platform, a long-lamented feature Instagram is finally transferring over from its IGTV product, however the test appears to so far include only non-Instagram-Story videos. The Verge

Online ad spend will grow more quickly than expected in 2019, Zenith says
By 2019 global digital advertising spending is expected to increase 4.7 percent, up from the 4 percent predicted in December 2018, while by 2021 spend will reach $329 billion, some of the trends of interest to digital marketers among new forecast data released by Zenith. Marketing Dive

Reddit to Cross $100 Million in Ad Revenues in 2019
Reddit will see its advertising business grow by almost 55 percent by 2021 while reaching $119 million in net advertising revenue in 2019, and representing a small but expanding 0.1 percent portion of the U.S. digital ad market, according to new data released by eMarketer. eMarketer

Use of #Ad on Instagram Grew by 42% in 2018
Use of sponsored posts on Instagram grew by 42 percent year-over-over during 2018, coinciding with strong expansion of influencer marketing on the Facebook-owned platform, according to new Instagram post and engagement research data. MarTech Series

ON THE LIGHTER SIDE:

2019 April 5 Marketoonist Comic

A lighthearted look at tiktok and the next big thing by Marketoonist Tom Fishburne — Marketoonist

How Brands Are Celebrating April Fools’ Day 2019 — Adweek

Podcast Listener Takes Fandom to Next Level by Googling What Hosts Look Like — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Modern Marketing Influencer Series: Key Ingredients of a Great Content Marketing Strategy for 2019 — Oracle Modern Marketing Blog (client)
  • Lee Odden — 15 Powerful B2B Marketing Influencers You Need to Follow — Marx Communications
  • Ashley Zeckman — What’s Trending: Don’t Be Fooled — LinkedIn (client)
  • Lee Odden — Six skills PR professionals need to master — Media Update

Do you have your own favorite new content marketing or influencer marketing news items for the week?

Thank you for joining us, and we hope you’ll return again next week for another fresh look at the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

*Disclosure: LinkedIn and Adobe are TopRank Marketing clients.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 35 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.