Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized Media
More than a quarter of U.S. and U.K. consumers are willing to share some location, purchase history, and banking information with smart voice assistants, while 46 percent are also willing to share their media usage history, according to new survey data from Google and the National Research Group (NRG). MediaPost
Using Trust as the Driving Force Behind Marketing Strategies
61 percent of millennials are concerned about global conditions and feel personally responsible for making a difference, one of several signals of increasing opportunities for greater trust and brand integrity in marketing, and Adweek takes a close look. Adweek
Influencers are flocking to a surprising new kind of social media [Escapex]
Customized influencer apps from decentralized social media platform Escapex represent a new twist on a longstanding social media theme, bringing new challenges and opportunities for digital marketers. Fast Company
Should B2B Marketers Gate Their Content?
44 percent of B2B companies gate some content, with 62 percent doing so primarily to generate leads, with 45 percent using gating to boost exclusivity, three of the findings from newly-released survey data. MarketingCharts
Study: B2B Buyers Want A Seamless Ecommerce Experience
The seamless online buying experiences Amazon Business and others have provided are pushing B2B buyers’ desire for similarly personalized and always-on responsive interactions from all their suppliers, with 60 percent demanding seamless customer experiences, according to new study data. MediaPost
YouTube Now Tracks ‘Quality Watch Time’—but Is Still Working to Define ‘Quality’
YouTube users’ time spend not only watching videos but writing and reading comments are among new metrics the Google-owned platform has introduced to measure “quality watch time,” and Fortune takes a look at how this may change how digital marketers use YouTube. Fortune
Pinterest introduces new conversion features for Promoted Pins and Videos
Preparing for its IPO, Pinterest recently rolled out a number of new features for digital marketers, including conversion optimization and goals based on specific consumer actions, for promoted pins and videos. Marketing Land
Privacy Scandals Haven’t Dented Social Media Use, According to New Pew Report
Privacy and security failures over the past year haven’t slowed social media usage among U.S. adults, with usage mostly unchanged since 2016, according to newly-released survey data from the Pew Research Center, which found Facebook remains the top platform with 69 percent of respondents using it. Adweek
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking
55 percent of client-side marketers see using data to get more effective audience segmentation and targeting as their firm’s most important concern in 2019, while 42 percent view better customer intelligence insight improvements and marketing tool integration as top company priorities, according to new survey data. eMarketer
Infographic: Social media stats to inform your next move
80 percent of marketers use visual assets in social media campaigns, 400 million Instagram users use its stories daily, and 94 percent of B2B marketers use LinkedIn, three of many statistics of interest to digital marketers outlined in infographic form. PR Daily
ON THE LIGHTER SIDE:
A lighthearted look at smart speakers and voice-driven AI by Marketoonist Tom Fishburne — Marketoonist
Lane’s Flashback Classic: Microsoft Patents Ones, Zeroes — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — More Than Words: Classic Quotes from 22 Marketing Experts, and Why They Matter — LinkedIn (client)
- Lee Odden — An Undervalued Work Management Strategy: Listening — Workfront
- Lee Odden — What’s Trending: Keeping the Faith — LinkedIn (client)
- Lee Odden — Be The Best Answer: 4 Steps to Developing Winning Content — Jeannette DeBeauvoir
Do you have your own favorite new influencer marketing or digital advertising stories for the week?
Thank you for joining us, and we hope you’ll return next week for another look at the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
