Lane Ellis

New B2B Marketing Research, LinkedIn Sales Navigator & Ad Transparency Updates, Using AI Wisely, & US Digital Ads Top $100B

Lane Ellis     Online Marketing News

2019 May 31 IPA The Drum Chart

Digital Ads Are Raking In More Cash Than Ever
A new Interactive Advertising Bureau (IAB) report shows that 2018 was the first year U.S. digital advertising earnings topped the $100 billion mark, hitting $107.5 billion, up from 2017’s $88.3 billion, led primarily by the strength of mobile and video. Users also spent 22 percent more time on social media properties in 2018 than during 2017, the report details. Adweek

eMarketer Reduces US Time Spent Estimates for Facebook and Snapchat
U.S. adults are using Instagram more than ever, at an average of 27 minutes daily and expected to increase through 2020, while Facebook and Snapchat have both seen a drop in the average number of minutes of use per day, according to new forecast data from consultancy eMarketer. eMarketer

More Than Half of Marketers Say AI Is Not Meeting Their Needs
Recently-released report data from Forrester Research shows how smart artificial intelligence (AI) isn’t necessarily always being used smartly among marketers, with 9 out of 10 using it but over 50 percent seeing their implementations come up short. Adweek

The Influencer Marketing Statistics You Need to Know [Infographic]
Influencer marketing statistics are explored in a new infographic, including predictions showing the practice is poised to top the $10 billion mark by 2022, and revealing a 1,500 percent increase in searches for information about influencer marketing over the past three years. Social Media Today

LinkedIn Sales Navigator’s New Homepage Brings Alerts to the Forefront
LinkedIn (client) has added a number of new features to its Sales Navigator lead-management dashboard, including updated homepage alerts, and Adweek takes a look at the changes and what they offer digital marketers. Adweek

Social advertising channels 2019: Growth, trends, spend [Report]
Social media advertising spending has risen 27 percent year-over-year, topped by a 44 percent increase for video ads, with accompanying impressions also up 20 percent, some of the results of interest to digital marketers in new first-quarter 2019 report data from Kenshoo’s recently-released trends report. ClickZ

2019 May 31 Statistics Image

Twitter’s MoPub gives publishers impression-level revenue data, links with attribution platforms
Twitter’s mobile advertising exchange MoPub has given mobile app publishers a slew of additional data relating to user acquisition campaign performance, offering potentially easier identification of top revenue-generating users, Twitter recently announced. Marketing Land

LinkedIn Follows Facebook’s Lead with New Ad Transparency Tab on Pages
LinkedIn (client) has brought company pages advertising transparency information, available in a new tab allowing members to easily see six months’ worth of sponsored content data, the platform recently announced. Social Media Today

4 Reasons Emotional Data Is Key for Building Brand Loyalty
A recently-release study by Deloitte Digital examines how emotional data, authentic connections, and clear boundaries can play key roles in building communications and increasing brand loyalty. Adweek

An exclusive look at Binet and Field’s new B2B marketing research
Recently-released marketing research explores how investing in brand and demand work in B2B, and how they can combine to create stronger strategy than when solely relying on lead generation, among other findings of interest to digital marketers. The Drum

ON THE LIGHTER SIDE:

2019 May 31 Marketoonist Comic

A lighthearted look at data privacy, consent fatigue, and GDPR by Marketoonist Tom Fishburne — Marketoonist

The Wagon Wheel Effect Shows the Limits of the Human Brain — Wired

Amazing! This New Gmail Feature Will Let You Know If You’re Being Normal In An Email — ClickHole

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — A Sophisticated Marketer’s Perspective: Lee Odden on Ruling the Content Kingdom — LinkedIn (client)
  • TopRank Marketing — Leading Influencer Marketing Agencies (2019) — Influencer Marketing Hub
  • Lee Odden — What’s Trending: Rise of the Micro-Influencer — LinkedIn (client)
  • Nick Nelson — 10 Tips for Overcoming Mistakes and Obstacles as a Small Business Owner — Small Business Trends

Have you found your own top new influencer marketing or digital advertising stories from the past week?

Thanks for joining us, and we hope you’ll join us again next week for more of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 35 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.