One of the most fundamental requirements for content marketing is also one that unfortunately tends to get overlooked most: It needs to be entertaining. As marketers, we can get so caught up in conversions and funnels and business outcomes that we lose sight of this imperative. If your content doesn’t hook someone and draw them in, it isn’t going to accomplish anything.
Andrew Davis is someone who doesn’t need to be reminded of this because he launched his career in the entertainment industry. Now a cherished keynote speaker and best-selling author, Andrew got his start as a program producer for WABU-TV, a local station in Boston. He later served as Workshop Production Manager for the Jim Henson Company, helping out with brands like The Muppets and Sesame Street.