Lane Ellis

Digital Marketing News: Customer Expectation Study, Twitter Updates Lists, LinkedIn Objective-Based Brand Awareness Goals & More

Lane Ellis on Jul 19th, 2019     Online Marketing News

2019 July 19 Domo Chart

LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options
LinkedIn has rolled out a number of campaign conversion improvements and new brand awareness additions to its Campaign Manager. The updates are poised to enhance LinkedIn’s (client) objective-based ad platform goals. Marketing Land

Brands ‘Out Of Touch’ With American Women
61 percent see portrayal in advertising as completely out of touch, and 56 percent want brands to stand up for women, according to newly-released data from Kantar’s U.S Monitor survey of Americans’ attitudes, values and motivations. MediaPost

Survey Reports 60% of Marketers Ignore Consumer Expectations; Still Rely on Single-Channel Customer Engagement
Some 60 percent of marketers fail to take into account consumer expectations, while 95 percent see increasing expectations from customers — two of several findings of interest to digital marketers in new report data from Maropost. MarTech Advisor

Google’s latest attempt at a social network is called Shoelace and it wants to connect more people in real life
In the wake of shuttering Google+, Google has begun testing a new social networking service focused on organizing local events and activities, in the form of an app called Shoelace, presently limited to an invitation-only audience through the firm’s Area 120 incubator. The Verge

Vast Majority of Brands See Partnerships as Central to Growth: Report
Most brands looking to drive growth view partnerships as a key factor, with 77 percent surveyed in a newly-released Forrester study seeing increasing value in brand partnerships, among other findings of interest to digital marketers. Chief Marketer

Twitter Users Are Getting More Customization Options for Lists
Twitter has been testing new functionality for its lists options, allowing users to make certain lists easier to access and to use pinning for both public and private lists, the social platform recently announced. Adweek

2019 July 19 Instascreener Statistic Image

Facebook will start taking a cut of fan subscriptions in 2020
Facebook revealed recently that 2020 will see the social giant taking up to a 30 percent cut of creator fan subscription revenue, potentially affecting how digital marketers will adopt the platform’s monthly fan subscription service, which rolled out in 2018. TechCrunch

New Pinterest features encourage brands and creators to upload more videos
Pinterest recently launched a slew of new features targeting brands and creators, including business profiles that give brands several new video tab options and more detailed analytics tools, the firm announced. TechCrunch

How Mobile and Social Figure into Gen X Shopping
56 percent of Gen X consumers find too much advertising on social platforms, and 42 percent don’t like brand social interaction, just two of several findings of interest to marketers in newly-released survey data from eMarketer. eMarketer

10 Takeaways From Domo’s 7th Annual Data Never Sleeps Infographic
What happens during each digital minute online in 2019 is the focus of the seventh-annual “Data Never Sleeps” report in infographic form, showing Internet population and social platform use growth and other insights for digital marketers. Adweek

ON THE LIGHTER SIDE:

2019 July 19 Marketoonist Comic

A lighthearted look at making the logo bigger by Marketoonist Tom Fishburne — Marketoonist

How VERY ONLINE People Revolutionized The English Language [Podcast] — Cracked

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — A Shark’s Perspective – Episode 147 – Lee Odden [Podcast] — A Shark’s Perspective
  • Lee Odden and TopRank Marketing — How To Improve Consistent Content Results: Steal These 5 Late Night TV Tricks — Heidi Cohen
  • Caitlin Burgess — Top 10 Content Marketing Trends that Will Dominate 2020 — TechFunnel

Have you found your own top new influencer marketing or digital advertising stories from the past week?

Thank you for taking the time to join us, and we hope you will tune in again next week for more leading digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 35 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.