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B2B Marketing views, news and interviews.

B2B Sales and Marketing Exchange Wrapup #B2BSMX

B2BSMX header

What do you get when three B2B thought leader brands come together to form a combined event featuring top B2B marketing experts? B2BSMX

This week in Boston, a new event launched called the B2B Sales and Marketing Exchange combining the best of three of the best resources in B2B: FlipMyFunnel from Terminus, RevTalks from the Pedowitz Group and Demand Gen Summit from Demand Gen Report. Together with another track focused on Labs and Case Studies, they powered over 50 sessions for about 1,000 registered attendees.

Lee Odden Nick Nelson
As a media sponsor, TopRank Marketing was invited to shine a light on some of the talent at the event though speaker interviews and liveblogging presentations. Nick Nelson and I attended numerous sessions each day allowing us to accelerate our B2B sales and marketing knowledge as well as our connections with thought leaders, practitioners and vendors in the industry.

Alexandra Gobbi Secureworks

B2BSMX Liveblog Coverage by Nick Nelson:

B2BSMX ABM Panel

B2B Marketing Spotlight Interviews by Lee Odden:

Shonodeep Modak

In addition to interviews and liveblogging, we also shared insights in real-time through Twitter. Here are some of the most engaged Tweets shared during B2BSMX:

Brian Kardon, CMO at Fuze

Dave Gerhardt, VP Marketing at Drift

Rob Leavitt, SVP at ITSMA

Scott Brinker, VP Platform at HubSpot

Beth, Steve, Ruth B2BSMX
On top of the great educational content, there was plenty of networking with both new connections and longtime friends in the industry. It was great to see familiar faces like B2B guru Ruth Stevens (R) and conference photographer Steve Hall (M) as well as new connections like the publisher of Chief Marketer, Beth Negus Viveiros (L). Also sighted were Erika Goldwater, Brian Fanzo, Katie Martell, Michelle Liro, Joe Chernov, Scott Brinker, Brian Kardon, Tim Riesterer, Jeffrey Hayzlett, Dave Munn and of course Andrew Gaffney and his team from DGR.

Encore Boston Lobby
The last thing I should mention in this light wrap-up is the venue. The brand new Encore casino and hotel in Boston was surprisingly amazing. The casino is kept distinctly separate from the hotel and conference area so you never have to see that if you don’t want to. The entrance lobby (above) featured a carousel decorated with 83,000 flowers and 11,000 jewels. The rooms were also an amazing mix of comfort, luxury and technology. If the hotel were not in such an out of the way part of Boston, I would easily make this a go-to hotel for any future visit. I travel a lot, and the rooms were really impressive and that added to the overall conference experience.

Andrew Gaffney

Well done to the teams at Demand Gen Report, Terminus and The Pedowitz Group!

The B2B Marketing Exchange conference is scheduled for its 9th year in Scottsdale February 2020 and after speaking at that event each of the past 7 years, I can say it is a can’t miss conference for B2B marketers at every level.

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.