2018 B2B Video Completion Rates and Other Benchmarks
Business videos four minutes or shorter saw the highest completion rates — between between 50 – 68 percent — while those over 20 minutes saw the lowest, around 25 percent, just some of the research of interest to digital marketers in newly-released B2B video study data. MarketingCharts
New Study Looks at the Most Popular YouTube Content, and Highlights Key Trends
YouTube video content was the subject of a new Pew Research study that examined popular channels with 250K or more subscribers. Among them, just 10 percent produced 70 percent of the content, the research showed. Social Media Today
Podcast Listeners Pay Attention to Ads
Only 20 percent of regular podcast listeners are likely to skip ads within podcasts, far less than the 44 percent who always avoid online pop-up ads or the 36 percent who skip banner ads, according to new study data. MarketingCharts
Google introduces App + Web for unified reporting in Google Analytics
Google has rolled out a combined Web and app analytics feature, unifying mobile and desktop views with its new App + Web for Google Analytics offering. The combined analytics give marketers additional ways to visualize more data. Marketing Land
Emoji Users Say They’re More Likely to Engage With Brands That Use Emojis
60 percent of regular emoji users like brands using emojis that match their own personality, and 51 percent are more likely to comment on social media posts from brands that use emojis, according to newly-released study data. MarketingCharts
Global Ad Spend Trends: Forecasts by Medium and Country
By 2021 global digital advertising spending is predicted to increase by 47 percent from 2019, with ad expenditure growth up by 5.3 percent, according to newly-released forecast data from Zenith. MarketingProfs
Google Image Search launches new image preview box
Google has rolled out updates to its popular image search feature, including the addition of more image details and a persistent focus image box, among several other changes the search giant announced this week. Search Engine Land
Facebook to remove thousands of outdated interest targets for advertising
Over the coming months Facebook will purge thousands of advertising interest targets, paring down sometimes unwieldy target lists by removing infrequently-used target interests, the firm recently announced. Marketing Land
Twitter restructures relationships with agencies and ad-tech partners
Twitter has shuffled the way it handles agency and technology teams, merging its platform solutions department with its team charged with agency development, and AdAge took a look at some of the ways the new changes will affect marketers advertising with Twitter. AdAge
Google puts playable podcast episodes in Search
Google has begun rolling out playable podcast episodes that appear directly in search results, presenting both new visibility opportunities along with attribution and analytics challenges for marketers and brands. Engadget
ON THE LIGHTER SIDE:
A lighthearted look at a CMO by any other name by Marketoonist Tom Fishburne — Marketoonist
Tweets Can Be Ephemeral, but Your Likes Are Forever — Wired
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Augmented And Virtual Reality: The Latest Engagement Drivers In B2B Marketing — Demand Gen Report
- Lee Odden — Content Marketing That’s Strong and Fit Enough to Generate ROI [Infographic] — MarketingProfs
- Lee Odden — B2B Reads: Stronger Value Propositions, Bulletproof Sales Forecasting, Tripling Your Productivity and More! — Heinz Marketing
- Lee Odden — The Grow Even Faster Newsletter (August 3rd Edition) — Mark Evans
Have you found your own top new influencer marketing or digital advertising stories from the past week?
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