B2B Personalization Strategies Pivoting As Buyers Require Confidence, Consensus
A new survey from Gartner reveals that there is plentiful high-quality buying information available to B2B buyers, even to the point where 50 percent view the large amount of trustworthy data at hand as overwhelming. Demand Gen Report
Giphy to partner with Oracle Data Cloud’s Moat to measure viewability
Animated GIF image firm Giphy has partnered with Oracle Data Cloud’s analytics and measurement platform Moat to measure branded GIFs used with in-app and via mobile and desktop landscapes — a move aimed at providing greater validation to branded content on the service. Marketing Land
Google starts highlighting key moments from videos in Search
Google has given content creators the ability to incorporate multiple thumbnail images from the same video, which will all appear in search results linked to various spots within a video, using new markup code, the search giant has recently announced. TechCrunch
Instagram Benchmarks: Use of Video Increasing
Among Instagram business pages, larger brands are more likely to use video according to newly-released study data, also showing that text brevity sees a performance boost for brands of all sizes. MarketingCharts
Facebook will bring AR ads to the News Feed fall 2019
Facebook has announced that three new advertising unit formats will become available in the coming months, including playable ads, augmented-reality (AR) ads, and ads containing polls, each offering new options for digital marketers utilizing the platform. VentureBeat
A Study With Publicis Media Finds That Twitter Is a ‘Look at This’ Destination
Twitter is foremost a “look at this” social media destination, YouTube is primarily a learning target, while Instagram and Facebook fall into the “look at me” category, newly-released survey data shows. Adweek
Facebook to shut down its group stories feature next week
Facebook has begun shutting down its group stories videos and images feature, an addition the social media giant implemented just last December, citing the feature’s lack of usefulness among users. CNET
Twitter just turned lists into multiple timelines you can swipe between
Twitter has given its 139 million active daily users the ability to expand up to five lists into new alternate timelines on the service, and has made it easy to switch between each custom timeline, offering marketers and brands a simpler way to segment information on the platform. The Verge
Report: Facebook News Feed getting 60% of total ad spend across Facebook, Instagram
Facebook’s is the top spot for news feed ads, garnering some 60 percent of relative spending, according to newly-released report data that also showed Instagram’s feed was second, at 20 percent, followed by Instagram stories ads. Marketing Land
Audience Targeting Proves A Crucial Search Marketing Trend
Audience targeting was the top search marketing technology affecting search engine marketing strategy according to newly-released survey data. At 86 percent, audience targeting topped keywords, which came in at 83 percent, and re-marketing, which had 76 percent, the new survey data showed. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at the evolution of new products by Marketoonist Tom Fishburne — Marketoonist
New Fitness Tracker Monitors Amount Of Exercise Users Watch On TV — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Lee Odden: “B2B Doesn’t Have To Mean Boring To Boring” [Podcast] — B2B Marketing Exchange
- Lee Odden — Why Experience Matters [Video] — The New Economy
- Lee Odden — 9 Tips For Writing Press Releases That Get Opened, Read, and Published — Mariett Ramm
- Lane R. Ellis — What’s Trending: Make the Most Out of Mistakes — LinkedIn (client)
- Lee Odden — Lee Odden Masters Group Workshop on Influencer Marketing – Florida 2020 — Pubcon
- Lee Odden — Lee Odden : Conférencier et cofondateur de TopRank Marketing — Media Marketing
- SAP (client) — SAP’s Alicia Tillman on the Makeup of a Modern Marketing Team and an Experience-Driven Economy — eMarketer
If you’ve found your own top B2B content marketing or digital advertising stories from the past week, please let us know in the comments below.
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