Lane Ellis

Digital Marketing News: LinkedIn Tops Trust Study, Facebook’s Disappearing Likes, Ad Spending Climbs, Reddit’s New Marketing Features & More

Lane Ellis on Oct 4th, 2019     Online Marketing News

2019 October 4 MarketingCharts Chart

LinkedIn takes the top spot for the third straight year in our annual Digital Trust Report — and Facebook remains in dead last
For the third consecutive year LinkedIn (client) has garnered the most-trusted social media platform spot, according to Business Insider Intelligence’s Digital Trust Report, which also saw Facebook ranked at the bottom. Business Insider

Instagram in-stream video ads driving more purchases than Story Ads: Report
Instagram’s in-stream video advertisements have edges out Story ads, according to new report data, with some 12 percent of consumers making a purchase after seeing a story video, while 27 percent did so after watching an in-feed video ad. Marketing Land

YouTube taps machine learning to serve the best contextual ads for each user
YouTube has added artificial intelligence (AI) to deliver custom-tailored combinations of a variety of video ad formats with its new video reach campaign initiative, previously offered only to a limited test group of marketers. VentureBeat

Facebook tries hiding Like counts to fight envy
Facebook has begun hiding “like” counts in a test similar to the limited trial run the firm has conducted on its Instagram platform. The test has begun for Facebook users in Australia, and stems from the social giant’s desire to increase users’ comfort levels when sharing on the platform. TechCrunch

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding
Snapchat has rolled out a new array of advertiser bidding options, including longer video ads of up to three minutes, goal-based bidding features, and other interactive non-skip ads, the firm recently announced. Marketing Land

Location-Based Marketing on the Rise
Location-based marketing is forecast to see a jump to $38.8 billion by 2022, up from 2019’s $26.5 billion, according to recently-released mobile advertising report data of interest to digital marketers. Business 2 Community

2019 October 4 Statistics Image

LinkedIn Campaign Manager adds audience targeting logic, demographic forecasts
LinkedIn has released several new features for digital marketers, including a new, more powerful dashboard that includes additional forecasting data and improved audience targeting, the firm recently announced. Marketing Land

US adspend jumps nearly 8% in the first half
Direct digital ad spending in the U.S. saw a 19 percent increase during the first half of 2019, and is predicted to continue growth that would total some 6.3 percent for the year, according to newly-released report data from Magna Global. WARC

Reddit rolls out mobile landing pages, standard sizes, optional referral URLs for video ads
Reddit announced a rollout of new advertiser features including video ad referral URLs, mobile landing pages, and the ability to use industry-standard ad content sizes on the platform. Marketing Land

Almost Half of Newly Appointed CMOs Are Women
Close to half of recently-appointed CMOs are women, according to a newly-released Russell Reynolds Associates report, which shows the highest percentage — at 48% — since it began collecting data in 2013. MarketingCharts

ON THE LIGHTER SIDE:

2019 October 4 Marketoonist Comic

A lighthearted look atpush notification overload by Marketoonist Tom Fishburne — Marketoonist

This typeface hides a secret in plain sight. And that’s the point — Fast Company

Report: 250 Million Americans Still Need Guests On Their Podcasts This Week — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • LinkedIn (client) — Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn’s Ty Heath on Marketing Smarts [Podcast] — MarketingProfs
  • TopRank Marketing — Get More Traffic From Instagram With This Easy Content Plan — Content Marketing Institute
  • Lee Odden — Top 10 Influencers Profiles (Digital Marketing): Week #003 — Track My Hashtag
  • TopRank Marketing — What’s Trending: Set (and Hit) Your Objectives — LinkedIn (client)

If you’ve found your own favorite B2B content marketing or digital advertising stories from the past week, please let us know in the comments below.

Thank you for joining us, and we hope you’ll come back again next week for even more top digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 35 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.