Lane Ellis

Digital Marketing News: Twitter’s New Publisher Dashboard, Why We Follow Influencers, Snapchat’s Unskippable Ads, & TikTok’s Social Commerce

Lane Ellis on Nov 22nd, 2019     Online Marketing News

2019 November 22 MarketingCharts Chart

Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Instagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at recent survey data trends in the area. eMarketer

Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting
After a period of testing, Twitter has launched the ability to follow up to 300 new curated topic lists, the social media firm announced, and some marketers see the change bringing with it new ad targeting possibilities. DigiDay

Wikipedia co-founder wants to give you an alternative to Facebook and Twitter
Wikipedia co-founder Jimmy Wales has rolled out WT:Social, a new advertising-free social platform aimed at reporters, citizen journalists, and users seeking an alternative to mainstream sites such as Facebook and Twitter. Engadget

TikTok Tests Social Commerce Links in Videos
TikTok has begun testing features aimed at growing the social video app maker’s e-commerce business, including the ability to add links within videos and user biography pages, monetization options that TikTok could eventually roll out to its full user base that now tops one billion. Social Media Today

Mobile video ad inventory jumps 31% as viewership grows, study says
Mobile video ads remained the fastest-growing digital ad format, with inventory during the third quarter of 2019 rising 31 percent, as mobile ad spending in general also increased, climbing 28 percent from Q2 according to newly-released report data from PubMatic. Mobile Marketer

Snapchat Introduces Extended Play Commercials
Snapchat has rolled out new video advertising options, offering digital marketers and brands expanded un-skippable six-second ads, with the option to expend up to 3 minutes, the firm recently announced. Adweek

2019 November 22 Statistics Image

Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
79 percent of digital customer experience (DCX) executives say DCX is a high priority for their business, yet some 46 percent don’t have budget for the technology and tools in place, and just 27 percent are testing personalization tools, according to new report data of interest to online marketers. Marketing Land

Twitter Adds Conversation Insights Tool to Media Studio
Twitter has rolled out new conversation insight features to its Media Studio tool, offering publishers a new interactive tweet mention graph and timeline, along with several other new dashboard features aimed at helping brands and publishers see relevant tweets that may have been missed, the firm recently announced. Adweek

Spotify thinks its algorithm can find your next favorite podcast
Spotify has launched its first foray into personalized podcast recommendations, rolling out the firm’s “Your Daily Podcast” playlist to users in nine countries, bringing with it new opportunities for digital marketers on the platform. The Verge

What Do Millennials and Gen Z Look for in An Influencer?
Generation Z and millennials embrace social media influencers in different ways, yet both seek out those who are authentic and who they see as genuinely caring about their interests, and will unfollow those who have misrepresented themselves — two of the influencer trust statistics in recently-released survey data. MarketingCharts

Instagram Goes After TikTok with New ‘Reels’ Mode
With the launch of its newest feature for Instagram Stories, Facebook-owned Instagram offers brands and marketers a variety of video remix tools similar to those made popular by TikTok. Social Media Today

ON THE LIGHTER SIDE:

2019 November 22 Marketoonist Comic

A lighthearted look at omnichannel customer engagement by Marketoonist Tom Fishburne — Marketoonist

Branded Airbnb Homes Are Becoming a Lucrative Way to Get Exposure — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • TopRank Marketing — 5 Skills That The Top 1% of Marketers Nail — Onalytica

If you’ve got your own top B2B content marketing or digital advertising stories from the past week, please let us know in the comments below.

Thank you for joining us, and we hope to see you again next week for more of the latest top digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 35 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.