Lane Ellis

Digital Marketing News: Influencer Marketing to Top $15B by 2022, Instagram Stories Ad Spend Jumps, & Twitter Turns Live Photos into GIFs

Lane Ellis on Dec 20th, 2019     Online Marketing News

2019 December 20 MarketingCharts Chart

B2B CX Trailblazers Listen to and Act on Customer Feedback
91 percent of B2B customer experience (CX) leaders utilize the input of employees to improve CX efforts, and 89 percent gather partner and distributor feedback for boosting CX, two of the traits highlighted in newly-released survey data of interest to digital marketers . MarketingCharts

Instagram influencer marketing activity jumps 48%, study finds
Instagram has seen rising influencer marketing efforts on the platform in 2019, climbing by 48 percent, and by 2022 influencer marketing spending is expected to grow to as much as $15 billion, according to recently released report data. Mobile Marketer

73% of marketers plan to increase ABM budgets in 2020
Some 73 percent of marketers who use account based marketing (ABM) plan to spend more on their ABM efforts in 2020, according to new study data. The majority of marketers use websites, email marketing, CRM, and social media to implement ABM campaigns, the study shows. Marketing Land

Influencers Could Help Drive Social Commerce
Influencers hold as much sway over online purchases as newsfeed and story ads, according to newly-released study results. Some 17 percent of U.S. and U.K. Internet users said they were driven to complete a purchase over the last month due to an influencer or celebrity social post, the study notes.  eMarketer

Ad spend on Instagram Stories jumped 70 per cent YoY – report
Climbing by 70 percent year-over-year, Instagram’s ad spend for the third quarter of 2019 means that it now accounts for 10 percent of parent firm Facebook’s total ad spend, one of the findings of interest to digital marketers contained in new report data. Mobile Marketing

Facebook Adds New Automatic Member Approval Option for Groups
Facebook has rolled out a variety of options to help automate the approval process for new users joining brand-operated Facebook groups, the firm recently announced. The option also comes with several new Suggested Moderator recommendations. Social Media Today

2019 December 20 Statistics Image

Twitter Lets iOS Users Post Live Photos as GIFs
Twitter has announced that it is bringing the ability to automatically create GIF images to iOS users, and has also made a change that will retain the original image quality of JPG images for all users, abandoning its previous practice of re-encoding JPG images to decrease file size. Search Engine Journal

Global email benchmark report finds email isn’t dead – it’s essential
Among a broad segment of the U.S. and U.K. population some 84 percent check their email daily, with 95 percent of Gen Z and Millenials viewing it as essential to daily life — two of several findings of interest to digital marketers in a newly-released annual email marketing study. Marketing Land

The 18 Most-Followed TikTok Brands and Influencers
As more digital marketers utilize video-sharing social networking service TikTok, HubSpot takes a look at how some of the leading brands are using the platform, along with examining the most-followed influencers on TikTok. HubSpot

Pandora is asking users to say ‘yes’ to interactive audio ads
Pandora has rolled out interactive audio ads, which first ask listeners whether they wish to engage with the new format, the firm recently announced. The new interactive audio ad format adds a new level of engagement and greater targeting measurement possibilities for digital marketers. Marketing Land

ON THE LIGHTER SIDE:

2019 December 20 Marketoonist Comic

A lighthearted look at the island of misfit innovation by Marketoonist Tom Fishburne — Marketoonist

Twin Galaxies Removes George Costanza’s Frogger High Score From Leaderboard After Discovering It Was Faked — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — The Pubcon Florida Social Influencer and Neuromarketing Workshop — Pubcon

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 36 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.