Lane Ellis

Digital Marketing News: B2B Marketplaces Study, Instagram’s New Branded Content Rules, Influencer Honesty, & Google’s New Browse By Photo

Lane Ellis on Jan 3rd, 2020     Online Marketing News

2020 January 3 MarketingCharts Chart

B2B Sellers: Marketplaces Are Here — Are You Ready?
B2B buying and selling has changed alongside similar shifts that are being seen in consumer areas, and research firm Forrester takes a look at the new center of commerce that B2B marketplaces represent. Forrester

Facebook quietly acquired a startup to build a live-shopping feature
Facebook recently confirmed that it has acquired live-shopping startup Packagd, which will augment the social media giant’s Marketplace selling feature, and eventually offer new options for digital marketers. AdAge

Pinterest CMO on Marrying Aggressive Growth with the Company’s Brand Image
eMarketer takes a look at how Pinterest’s first chief marketing officer is tackling the unique challenges faced by the image-centric social platform, as it attempts to woo greater numbers of digital marketers as well as users. eMarketer

Survey: Social Media Platform and Content Plans for 2020
Social ads, influencer posts, and user-generated content are among the leading content types marketers plan to focus on during 2020, according to Social Media Today’s survey of over 1,000 marketing community members and their content plans for 2020. Social Media Today

AA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools
The Digital Advertising Alliance has outlined its California Consumer Privacy Act opt-out initiatives, including a variety of tools intended to assist publishers seeking to comply with the newly-required data law. Marketing Land

Instagram Has New Rules for Publishing Branded Content
Instagram is rolling out new rules for brand-publishing content, under which influencers will face increased restrictions with the launch of several changes the Facebook-owned platform has implemented. Search Engine Journal

2020 January 3 Statistic Image

Mobile location data practices scrutinized in NY Times exposé
Mobile Marketer takes a mobile marketing-centric look at some of the privacy insights and questions contained within a recent New York Times report on the sometimes-circuitous path location data takes. Mobile Marketer

Consumers Demand Honesty, Transparency Of Influencers, Study Finds
When it comes to online influencers, transparency and honesty play key roles in consumer trust, according to newly-released study data, also showing that 74 percent of consumers say they would sever ties with influencers who post too often. MediaPost

Google Local Tests Browse By Photo
Google’s local search efforts have gotten more visual, as the search giant has rolled out a local pack option that allows local results to be browsed via photos, highlighting one of several new ways Google is placing increasing emphasis on images. SEO Roundtable

Social Commerce Believed to Be the Top Digital Commerce Channel of the Future
A decade from now social commerce, brand sites, social media and marketplaces will be the most important digital commerce channels, according to newly-released survey data of interest to digital marketers. MarketingCharts

ON THE LIGHTER SIDE:

2020 January 3 Marketoonist Comic

A lighthearted look at big data by Marketoonist Tom Fishburne — Marketoonist

Meet The Mad Scientist Who Wrote the Book on How to Hunt Hackers — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — One Social Media 2020 Trend I’d Love to See Materialize in the New Year — Brian Solis
  • Ashley Zeckman — Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020 — Brian Solis
  • TopRank Marketing — Top 25 Social Media Blogs to Follow Right Now — Running Wolf’s Rant

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

As we begin 2020, we’d like to thank you for joining us, and hope you’ll return again next week for the latest top digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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Lane Ellis About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 36 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their three cats in beautiful Duluth, Minnesota.