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5 Unheralded SEO Tools for Content Marketers

Lane Ellis
Lane Ellis on Jul 29th, 2020
B2B Marketing, Content Marketing, SEO

Smiling businesswoman at computer image.

Are you using the latest search engine optimization (SEO) tools to help with your content marketing efforts?

Don’t worry, as we’ve got you covered with a look at some of the most helpful SEO tools to help you refine and augment your content marketing plans.

Sorting through lists of the seemingly endless number of available SEO tools can be frustrating as well as a hit and miss proposition, however we’ve put this collection together so that you can skip the search and get right into SEO tools you can use today to help you create amazing content marketing stories.

Let’s jump in with our collection of fresh SEO tools to boost your content marketing experiences.

1 — Google Lighthouse

Google Lighthouse

Google’s own Lighthouse tool — an open-source project — offers a simple way to check a number of basic SEO-related issues that every website should consider. Among its auditing functions are tools specifically focusing on performance, SEO, accessibility, and progressive web apps, and it’s also capable of examining webpages requiring authentication.

The tool can be run standalone, from the web, in Google’s Chrome DevTools, or incorporated into continuous integration systems, and its Lighthouse Viewer allows viewing and sharing of analysis data online.

2 — Botify SEO Platform

Botify

There are numerous powerful SEO platforms that each look to be as close to a one-stop-shop as possible for marketers and brands to gain reliable and relevant search insight, and squarely in this category is enterprise SEO suite company Botify.

Botify offers a vast array of SEO analysis, data crawling intelligence and indexing metrics tools, all while working to make this complex information both easy to understand and act on, as Google’s Martin Splitt recently touched on in a live video conversation.

3 — Bing URL Submissions Plugin for WordPress

Bing

B2B marketers in WordPress environments recently got access to an open-source plug-in from Bing Webmaster Tools, automating the submission of new site content to the Microsoft’s Bing search engine.

Bing URL Submissions Plugin in a feature-rich plug-in that can also be customized via Bing’s API for incorporation into other content management systems.

4 — Schema.org

Schema

Google and other search engine firms prefer that businesses use schema markup for structured data in the format set forth and maintained by the Schema.org organization, which is especially important today as features including Google’s Knowledge Graphs rely in part on this simple yet often-overlooked element, as Michal Pecánek recently examined for Ahrefs.

5 — WebPagetest

WebPagetest

Another free tool frequently used by savvy search industry professionals is WebPagetest, allowing webmasters and technically-proficient marketers to run a variety of tests including content type breakdowns, page speed data and others providing helpful information.

The data from WebPagetest can be used to troubleshoot website slowness issues, as Barry Schwartz recently outlined in “Google: How To Diagnose Largest Contentful Paint (LCP) Slowness.”

Smart SEO Tools To Make You A Knowledge Builder

via GIPHY

We hope you’ve found at least a few new-to-you SEO content marketing tools among those we’ve taken a look at here, and that you’ll find them useful as you create new campaigns that are using the soundest practices of SEO, and that they’ll also help build your own team’s knowledge.

We have a multi-year history of highlighting helpful marketing tools, and here are a few of the other most recent articles we’ve published on the subject:

  • 10 Fresh Social Media Marketing Tools To Boost Brand Storytelling
  • 31 DIY Marketing Tools To Create Remarkable Experiences
  • 10 Smart Question Research Tools for B2B Marketers
  • How B2B Marketers Can Make the Most of Interactive Content Tools
  • The Content Marketer’s Toolbox: 3 ‘Real-Life’ Tools for Gaining Insight, Inspiration, & Amplification

About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 38 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their cat Kukla in beautiful Duluth, Minnesota.

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