If there was a year in need of inspiration, 2020 was it. Luckily, we’re continuing our long tradition of highlighting inspirational marketers who are also influential.
Over the past 10 years we’ve honored hundreds of women in marketing doing great work, creating and sharing content, and making a difference in the industry including last year’s 50 Women CMOs Who Rock in Marketing.
In this, the 11th year of publishing the TopRank Blog List of Women Who Rock in Marketing, we’ve taking a more B2B approach. The vast majority of honorees in the 2020 edition of our list work for B2B brands or have a B2B marketing function within a B2C or B2B/B2C brand.
To find this impressive group of marketers, we leveraged our existing network developed over the past 10 years as well as the influencer marketing software platform Traackr to help identify those individuals who either identify as B2B marketers, create content about B2B marketing and engage with an audience on B2B marketing topics. As always, the baseline social data points include topical relevance, resonance with the network and reach.
While there are many more women in B2B marketing leadership positions as proven by the research on CMOs we did last year, being able to engage communities via social networks and publishing content is what makes those on this list stand apart.
Executive social engagement is becoming a much bigger priority for B2B brands as companies invest more in building the influence of internal subject matter experts, key opinion leaders and senior management. This is especially true with positions like the CMO where many customers expect to engage via social media.
Ann Handley
Chief Content Officer
MarketingProfs
@marketingprofs
Ann Lewnes
Chief Marketing Officer & Executive Vice President, Corporate Strategy & Development
Adobe
@alewnes
Alicia Tillman
Global Chief Marketing Officer
SAP
@aliciatillman
Michelle Killebrew
Products & Technology Marketing Leader
PwC
@shellkillebrew
Stephanie Stahl
General Manager Content Marketing Institute, UBM
@EditorStahl
Tyrona Heath
Director, Market Engagement, The B2B Institute
LinkedIn
@tyrona
Charlene Li
Founder & Senior Fellow
Altimeter, a Prophet Company
@charleneli
Sarah Kennedy Ellis
Vice President, Global Growth & Demand, Google Cloud
Google
@saykay
Heidi Melin
Chief Marketing Officer
Workfront
@heidimelin
Dorie Clark
Executive Education Faculty, Fuqua School of Business
Duke University
@dorieclark
Amanda Brinkman
Chief Brand and Communications Officer
Deluxe
@amandakbrinkman
Sandy Carter
Vice President
Amazon Web Services
@sandy_carter
Jennifer Anaya
Senior Vice President Global Marketing
Ingram Micro
@JenniferiD8
Heidi Bullock
Chief Marketing Officer
Tealium
@HeidiBullock
Meghan Keaney Anderson
Vice President of Marketing
HubSpot
@meghkeaney
Tifenn Dano Kwan
Chief Marketing Officer
Dropbox
@danokwan
Sarita Rao
Senior Vice President, Portfolio Integration & Partner Solutions
AT&T
@saritasayso
Jennifer Leggio
Chief Marketing Officer
Claroty
@mediaphyter
Shannon Sullivan Duffy
Executive Vice President, Marketing
Salesforce
@sullytoduffy
Lara Hood Balazs
Chief Marketing Officer and General Manager, Strategic Partner Group
Intuit
@LaraHBalazs
Olga Andrienko
Head of Global Marketing
SEMrush
@Olgandrienko
Anna Griffin
Chief Marketing Officer
Smartsheet
@AnnaGriffinNow
Leslie Berland
Chief Marketing Officer & Head of People
Twitter
@leslieberland
Amy Fuller
Chief Marketing and Communications Officer
Accenture
@AmyFuller
Gail Moody-Byrd
Chief Marketing Officer
Noodle.ai
@gailmoody
Carolyn Everson
Vice President, Global Business Group
Facebook
@ceverson
Jennifer Heyman
Vice President, Digital & Social Media
Wells Fargo
@jheyman
Danah Boyd
Partner Researcher
Microsoft
@zephoria
Karen Walker
Senior Vice President & CMO
Intel Corporation
@karmwalker
Kathy Button Bell
Senior Vice President & CMO
Emerson
@Emerson_KathyBB
Arianna Huffington
Founder & CEO
Thrive Global
@ariannahuff
Joanna Lord
Chief Marketing Officer
Skyscanner
@JoannaLord
Penny Baldwin
Senior Vice President & CMO
Qualcomm
@pennyrbaldwin
Kristin Lemkau
Chief Marketing Officer
JPMorgan Chase
@klemkau
Priya Ramesh
VP, Global Corporate Communications
Informatica
@priaramesh
Linda Boff
Chief Marketing Officer
GE
@lindaboff
Paige O’Neill
Chief Marketing Officer
Sitecore
@paige_oneill
Maggie Chan Jones
CEO
Tenshey
@maggiecj
Maria Winans
Chief Marketing Officer, Americas Marketing
IBM
@MariaWinans
Jacqui Murphy
Chief Marketing Officer
Auvik
@jacquimurphy
Alison Herzog
Sr. Director, Brand and Digital/Head of Global Brand and Digital Marketing
Visa
@alisonjherzog
Konstanze Alex, PhD
Global Digital Storytelling
Cisco Systems
@Konstanze
Amanda Jobbins
Chief Marketing Officer
Infor
@amandajobbins
Courtney Colwell
Director of Global Content
American Express
@courtneycolwell
Lucy Moran
SVP, Demand Gen, Brand & Digital Marketing
Dun & Bradstreet
@lucymoran
Kirsten Allegri Williams
Chief Marketing Officer
Episerver
@kirstenallegriw
Kim Salem-Jackson
Founding Member Chief
@Ksalem09
Lisa Horner
VP Marketing
AppFolio
@LisaHorner
Carla Zakhem-Hassan
Chief Marketing Officer
Citi
@chassan
Monica Norton
Head of B2B Content Marketing
Yelp
@monicalnorton
Congratulations to all the women on this list for making great contributions to the field of marketing in 2020!
If you’re a senior level marketing executive and wondering how to make the most of your time on social networks so you can surface on lists like this, check out this article: How Social Should the CMO Be? 3 Guidelines for Success.
To see the last 10 years of Women Who Rock in Marketing lists, visit the posts below:
- 2010 – 25 Women That Rock Social Media
- 2011 – 25 Women Who Rock Social Media
- 2012 – 25 Women Who Rock Social Media
- 2013 – 25 Women That Rocked Social Media
- 2014 – 25 Women Who Rock Social Media
- 2015 – 50 Influential Women in Digital Marketing
- 2016 – 50 Influential Women in Digital Marketing: North Stars & Rising Stars
- 2017 – 25 Women Who Rock at Digital Marketing
- 2018 – 25 Influential Women in Digital Marketing Who Rocked and Inspired
- 2019 – 50 Women CMOs Who Rock in Marketing
