Search What are you looking for?

B2B Marketing News: B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers

Posted on Jun 18th, 2021
Written by Lane Ellis
  • Blog
  • News & Events
  • B2B Marketing News: B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    2021 June 18 MediaPost IPG Chart

    Almost 90% of B2B Content Consumption Said to Take Place Outside the C-Suite
    Nearly 90 percent of B2B content consumption involves those outside corporate executive-level management, with some 21 percent being consumer by individual contributors, according to recently-released B2B buyer breakdown by job titles survey data. MarketingCharts

    Podcasts start coming to Facebook next week
    Facebook will begin rolling out a new podcast feature on June 22, offering podcast creators a new distribution channel, with features such as one minute promotional clips — to appear in a forthcoming podcasts tab — the social media giant recently announced. The Verge

    TikTok Owner ByteDance’s Annual Revenue Jumps to $34.3 Billion
    TikTok parent ByteDance saw a 93 percent jump in gross profit during 2020, with revenue more than doubling to $30 billion, the popular short-form social video platform that has seen increasing business interest recently announced in annual employee financial performance data. Wall Street Journal

    Google Launches Search Console Insights
    Google has launched a new feature to its Search Console product that presents audience data from Google Analytics combined with Search Console insights, to offer an expanded look at customer audiences, the search giant recently announced. Search Engine Journal

    YouTube Will Now Enable Creators To Add Midrolls, End Screens and Captions While Their Video Is Processing
    Google-owned YouTube has released a new time-saving feature in its YouTube Studio that will smooth workflow for marketers by allowing users to perform more tasks while the initial video uploading process is underway, the firm recently reported. Social Media Today

    More Advertisers Envision Return to In-Person Events
    17 percent of advertisers plan to resume sponsoring in-person events in the final quarter of 2021, while 16 percent say they plan to do so in the first quarter of 2022, according to newly-released survey data. The survey also showed that some 10 percent of advertisers say that they have no plans to resume sponsoring in-person event. MarketingCharts

    2021 June 18 Statistics Image

    Augmented Reality Market to Hit $175B by 2026: ABI Research
    The global augmented reality (AR) and mixed reality (MR) market will top $175 billion by 2026, with almost 28 million smart glasses expected to ship by then, according to recently-released forecast data of interest to digital marketers. AV Network

    Spotify launches its live audio app and Clubhouse rival, Spotify Greenroom
    Spotify has begun launching Greenhouse, its Clubhouse-life mobile app offering with features that can also turn live audio conversations into podcasts on the Spotify platform, the firm recently disclosed. Spotify also plans to eventually infuse targeting recommendations and additional Spotify-specific functionality into Greenhouse. TechCrunch

    LinkedIn bets on remote events, investing in $5 billion-plus virtual platform company Hopin
    Microsoft-owned LinkedIn (client) has invested in virtual conference technology firm Hopin, in a push to allow customers to extend the reach of their live events onto LinkedIn with new immersive experiences, Hopin recently announced. CNBC

    Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022
    Advertising spending worldwide in 2021 is expected to jump by 10.6 percent, with an 8.2 percent increase forecast for 2022, according to recently-released global ad spend forecast data of interest to online marketers. The figures represent a strong rebound from the 5.2 percent decrease seen in 2020. MediaPost


    2021 June 18 Marketoonist Comic

    A lighthearted look at the “the next big thing in marketing” by Marketoonist Tom Fishburne — Marketoonist

    Microsoft’s best Cannes Lions-winning ads and campaigns — AdAge


    • Lee Odden — B2B Influencer Marketing with Lee Odden [Podcast] — Pam Didner
    • Lee Odden — What’s Trending: Innovations in B2B Marketing — LinkedIn (client)

    Have you found your own top B2B marketing article from the past week of industry news? Please drop us a line in the comments below.

    Thanks for taking the time to join us for the TopRank Marketing B2B marketing news, and we hope that you’ll come back again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.