Write from the Heart for More Memorable B2B Content Marketing

B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case that B2B buyers are human beings who want to connect with other humans on an emotional level. Isn’t it remarkable that we still have to make that argument?  But I’m … Continue reading Write from the Heart for More Memorable B2B Content Marketing