Search What are you looking for?

B2B Marketing News: B2B Tech Spending Rises, Twitter’s New Ad Features, Marketers See Diversity Progress, & New B2B Content Marketing Study

Posted on Oct 15th, 2021
Written by Lane Ellis
  • Blog
  • News & Events
  • B2B Marketing News: B2B Tech Spending Rises, Twitter’s New Ad Features, Marketers See Diversity Progress, & New B2B Content Marketing Study
In this article

    Ready to elevate your B2B brand?

    TopRank Marketing drives results with content, influencer, SEO & social media marketing.

    2021 October 15 CMI / MarketingProfs Chart

    New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision
    55 percent of B2B buyers have said that their technology spending will rise during 2022, while some 86 percent of buyers look to online peer-review sites before making purchase decisions — two of several statistics of interest to digital marketers contained in recently-released survey data. Demand Gen Report

    The future of events: B2B marketers weigh in-person vs. virtual attendance
    73 percent of B2B marketers who are primarily focusing on physical events also plan to still attend virtual ones, with some 55 percent noting that in-person events will play a large role in their strategy, according to newly-released report data. SmartBrief

    Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
    New personalization and data gathering technology that come in the form of digital streaming are part of the latest addition from Oracle’s CX Unity customer data platform (CDP), while Microsoft’s Dynamics 365 Customer Insights platform is slated to gain new insights from a combination of client website, mobile app, and other data, the firms recently announced . Chief Marketer

    Twitter to sell mobile ad unit MoPub for $1 bln
    Twitter will sell its MoPub mobile advertising company, which it acquired in 2013 for some $350 million, to AppLovin Corp for more than $1 billion, as Twitter places greater emphasis on new products aimed at doubling its revenue by 2023, the firm recently announced. Reuters

    YouTube Tests New ‘Engagement Graph’ Insights on Videos, Adds New Member Acknowledgement Feature
    Google’s YouTube video platform is set to give live streamers an array of new tools for recognizing long-standing channel subscribers, along with additional options for viewing user engagement data and more, in its latest update, YouTube recently announced. Social Media Today

    Global marketers are making headway with improving diversity in campaigns
    Some 63 percent of global marketers have said that advertising campaigns featuring diverse people played a significant role in content decisions, with 34 percent having noted that an accurate representation of the world we live in was the most important objective for marketing campaign content — two of several statistics of interest to online marketers contained in recently-released survey data. The Drum

    2021 October 15 Statistics Image

    Twitter debuts new ad features, revamped algorithm ahead of ecommerce push
    Twitter has launched a variety of new advertising options for digital marketers, including slide-show ads capable of linking to multiple destination landing pages or websites, along with updating how it matches relevant ads with users of the social platform, Twitter recently announced. Reuters

    Snap Has More Advertisers On The Platform Than Ever Before
    Snapchat has launched new features targeted at brands and advertisers utilizing the platform, along with a new augmented reality (AR) partnership, both part of Snap’s focus on attracting additional new advertising to the social destination. B&T

    Instagram Adds Reels Ads into its Marketing API
    Facebook-owned Instagram has launched features that will ease the process brands go through to incorporate advertising within its Reels short-form vertical video format, with the roll-out of a new Instagram Marketing API, the firm recently announced. Social Media Today

    B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]
    69 percent of B2B content marketers said that they view video as a top area of 2022 investment, while some 77 percent said that their B2B content marketing strategy was different now compared to how it was prior to the pandemic — two of numerous statistics of interest to B2B marketers contained in newly-released study data. Content Marketing Institute


    2021 October 15 Marketoonist Comic Image

    A lighthearted look at the “we value your privacy” by Marketoonist Tom Fishburne — Marketoonist

    Earth’s Unicorn Population Is Exploding — Wired


    • Lane R. Ellis — 10 Tips for Stretching Your Budget When Growing a Small Business — Small Business Trends
    • TopRank Marketing — Leading Influencer Marketing Agencies for 2021 (Updated) — Influencer Marketing Hub
    • Boomi — Boomi Positioned as a Leader in the 2021 Gartner Magic Quadrant for Enterprise iPaaS for the Eighth Year — Boomi (client)

    Have you found your own favorite B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.

    Thank you for joining us for this week’s TopRank Marketing B2B marketing news, and we hope that you’ll return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.