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25 Women of Color Who Rocked B2B Marketing in 2021

Lee Odden
Lee Odden on Dec 27th, 2021
B2B Marketing

25 Women Rocked B2B Marketing 2021

On the heels of a tough year for marketers, businesses and society in general, 2021 came in and presented even more challenges to say the least

But through these challenges came opportunities to accelerate digital transformation, pivot to new go-to-market models focused on digital first customers, better experiences and more human B2B communications. Another key trend has been an increase (even if just slightly) by marketers, publications and companies in giving voice to those who are underrepresented. And that is where this post comes in: giving voice to talent.

If ever there were a time for the B2B marketing industry to raise the bar, level up and elevate – it is in 2022. For our small part, TopRank Marketing is focused on elevating B2B marketing in three key areas:

Humanize B2B – By bringing more authentic voices, storytelling and emotion to B2B content, brands can more effectively connect with buyers in meaningful ways.

Level up Experiences – Digital first buyers require information discovery, consumption and engagement in new formats including short form and livestream video, episodic content, interactive content and most of all, credible content that offers utility and an experience buyers are not getting elsewhere.

Give Voice to Talent – While nearly 50% of CMOs are women, only 12% are racially or ethnically diverse.  Fortunately, there are organizations like BECA bringing together powerful voices for change. We all know there are systemic barriers causing many B2B brands to miss out on connecting with the most talented marketers. By highlighting diverse marketing talent in posts like this, we hope to elevate exposure of marketers who can help elevate the practice of B2B marketing.

Over the past 20+ years I’ve worked in marketing, I’ve had the privilege of being inspired by, learning from and becoming friends with some of the top B2B marketing minds in the world including Ann Handley, Ardath Albee, Ty Heath, Pam Didner, Ruth Stevens, Jenn VandeZande, Rani Mani, Ursula Ringham and many more. We’ve done our best to highlight such talent over the past 12 years in lists like this.

For this, the 12th edition of TopRank Marketing Blog’s Women Who Rock Series, I’ll be sharing a list of women (in alphabetical order) working in senior level roles at a range of mid-market to large enterprise companies – all of whom are doing inspiring work in the B2B marketing industry. This diverse group of women have accomplished much in their marketing careers and hopefully their inclusion in this list will give you new connections to be inspired by for your own marketing.

Amisha Gandhi
Amisha Gandhi
SVP Marketing
Tipalti
@AmishaGandhi

Ana Villegas
Chief Marketing Officer
National Instruments
@anavillegas

Anne Chow

CEO
AT&T Business
@TheAnneChow

April Crichlow
Chief Marketing Officer
Centrical
@aprilcrichlow

Bobby Ngai
Global Marketing Director
Capgemini
@bobbyngai

Candace Steele Flippin
Candace Steele Flippin
SVP and Chief Communications Officer
Acuity Brands
@CSteeleFlippin

Charlene Li
Founder & Senior Fellow
Altimeter, a Prophet Company
@charleneli

Christine Polewarczyk
VP, Research Director – Content Strategy and Operations
Forrester
@Christine_Mktg

Cristina Jones
Chief Marketing & Engagement Officer
Salesforce.org
@cristinam_jones

Gail Moody-Byrd
Chief Marketing Officer
Noodle.ai
@gailmoody

Jacqueline Woods
Jacqueline Woods
Chief Marketing Officer
Teradata
@JacWoodsCMO

Judy Tian
Senior Brand & Community Marketing Manager
LinkedIn
@judytian07

Lauren McCadney
Head Marketing Delivery
CDW
@LMcCadney

Lisa Hockaday Jackson
Global Marketing & Director of Digital Marketing Communications
GC GlobalNet
@LisaH_Jackson

Luxy Thuraisingam
Head of Global Partner Marketing
Cisco
@Luxythu

Miri Rodriguez
Miri Rodriguez
Senior Storyteller Future of Work
Microsoft
@MiriRod

Najoh Tita-Reid
Global Chief Marketing Officer
Logitech
@najoht

Neenu Sharma
VP, Brand & Corporate Communications and Chief Diversity Officer
GE Digital
@neenusharma

Pam Didner
Founder
Relentless Pursuit
@PamDidner

Priya Ramesh
Priya Ramesh
VP, Global Corporate Communications
Informatica
@priaramesh

Rani Mani
Head of Employee Advocacy
Adobe
@ranimani0707

Renee Edwards
Manager, Global Brand Social Leader
IBM
@reneededwards

Som Puangladda
VP of Global Marketing
GumGum
@sompny

Srijana Angdembey
Director, Social Media & Influencer Marketing
Oracle
@srijanaa

Ty Heath
Tyrona Heath
Director, Market Engagement
The B2B Institute at LinkedIn
@tyrona

Congratulations to all for for helping to elevate the practice of B2B marketing in 2021!

To see the past 11 years of our Women Who Rock in Marketing lists, check out the links below:

  • 2010 – 25 Women That Rock Social Media
  • 2011 – 25 Women Who Rock Social Media
  • 2012 – 25 Women Who Rock Social Media
  • 2013 – 25 Women That Rocked Social Media
  • 2014 – 25 Women Who Rock Social Media
  • 2015 – 50 Influential Women in Digital Marketing
  • 2016 – 50 Influential Women in Digital Marketing: North Stars & Rising Stars
  • 2017 – 25 Women Who Rock at Digital Marketing
  • 2018 – 25 Influential Women in Digital Marketing Who Rocked and Inspired
  • 2019 – 50 Women CMOs Who Rock in Marketing
  • 2020 – 50 Influential Women in B2B Marketing Who Rocked in 2020

About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of TopRank's B2B Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on B2B marketing topics including content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely running, traveling or cooking up something new.

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