2023 will be here before we know it, and with the swiftly changing B2B marketing landscape inevitably comes growth that can happen so fast that it’s difficult to fully appreciate without taking a moment to reflect on and enjoy the colorful leaves.
For more than two decades, TopRank Marketing has been honored to help a wide variety of the world’s top B2B marketers and major global brands elevate and go beyond merely being competitive, to standing out from the crowd with creative and award-winning successes. In this spirit, we like to regularly take the time to congratulate and honor business marketing leaders who have recently seen career advancement.
When B2B marketers take on new roles in leadership, it’s only natural to look for trusted resources that will help professionals in new positions hit the ground running, and TopRank Marketing is happy to have been a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. We are also always seeking out B2B technology industry influencers advancing in their careers to partner with on unique content collaborations.
We offer hearty congratulations to the B2B marketing leaders featured in this sixth edition of B2B Marketers on the Move and our thanks for their sharing of B2B marketing advice.
B2B Marketers on the Move: Celebrating Autumn Movers and Marketing Leaders
Vasudha Badri-Paul is now Head of Global Marketing & Sales at Connectr
Jonathan Beaton is now Senior Vice President of Marketing at BlueVoyant
Meghan Keaney Anderson is now Vice President of Marketing at Jasper
Tequia Burt has been promoted to editor in chief, LinkedIn Ads blog, at LinkedIn*.
B2B Career Advice: “At a high level, the most valuable thing you can do to future-proof your career as a marketer is to build and strengthen digital skills.”
Lyndi Thompson is now Head of Demand Generation for B2B at Calm
Campbell Foster is now Vice President Marketing at Synthesis AI
Courtney Bosch-Tanguy is now Account Based Marketing Director at OwnBackup
Jim Rudden is now Chief Marketing Officer at Ontic
Imelda Khoo has taken a new position as vice president of marketing at Code Ocean.
B2B Career Advice: “When looking for your next move, don’t make compromises when it comes to the role, the people, or the company. Find a role where you can make the biggest difference. Work with people who share your values. Choose a company that’s doing good in the world.”
Tim Bourgeois is now Head of Demand Generation at Inrupt
Katrina Neal is now Campaign Strategy Manager, EMEA at Adobe
Andrew Moravick is now Senior Marketing Manager at MarketingProfs
Cindy Heidebluth is now Senior Marketing Manager at Icon Solutions
Claire Luinstra has been promoted to associate director, client accounts, at TopRank Marketing.
B2B Career Advice: “Don’t be afraid to set big goals for your career. Talk to leaders in the future roles you want and research what it takes to get there and be successful. Once you have the data, you can engineer a path to reach your goals. Along the way, empower yourself to revisit your plan and update it as needed.”
Michelle Herman is now VP of Marketing at Conviva
Jacob Pomplun is now Chief Growth Officer Nerdery
Graeme McKee is now VP of Marketing at Systal Technology Solutions
Lauren Margrave has been promoted to Director, Programs and Executive Marketing, Americas, at VMware.
B2B Career Advice “I have three key philosophies to my career growth:
One — Take risks and be bold. Your peers and your leaders notice individuals who step-up for the greater good; they also notice who does not. Be the one for the greater good.
Two — Remember to set healthy boundaries – your career can flourish – be smart on where you invest your time.
Three — Reach back to help those that follow you.”
Caitlin Orosz is now Marketing Director at Bungee Tech
Chris Moody is now Head of GTM Thought Leadership at Demandbase
Greg Tucker is now Vice President of Growth Marketing at FreightWaves
Sarah Leitz is now Chief Marketing Officer at SkySpecs
Ramon Ray has taken a new position as publisher at ZoneofGenius.com.
B2B Career Advice: “The best marketers realize that we are not ‘marketers’ we are humans, communicating with humans. When we do our best to convey the human emotion, need, desire and connection that our products are about, we will win. Human to Human connections is what marketing is all about.”
Christine Nurnberger is now Chief Marketing Officer at ExtraHop
Lisa Marcyes has taken a new position as head of social media at Cohesity.
Ed Keller has taken a new position as senior advisor at Focaldata.
Debbie Friez has been promoted to senior manager, social and influencer marketing, at TopRank Marketing.
B2B Career Advice: “Always be looking for opportunities and networking (virtual networking is great, too).
Share you career hopes and ideas with the leadership at your organization, so you are not overlooked because you were shy.
I recently saw a post on social media suggesting women (and really everyone) should write down their wins and milestones all year long. Then, when it comes to your review time, you have a wealth of great information to share and not just the last two weeks of accomplishments.”
Todd Friesen has been promoted to vice president of SEO, marketing operations and digital experience, at Vimeo.
Clare Carr has taken a new position as vice president of enterprise marketing at Chief.
David Fisher has taken a new position as global social selling lead, senior sales enablement specialist, at SAS.
Maureen Jann has taken a new position as senior content manager, financial services and healthcare, at Twilio.
B2B Career Advice: “Quitting can be a gift. My burnout adventure helped me see that I have the opportunity to build my career with more magic and joy at the root of it. Give yourself the opportunity to intentionally redesign the way you want work to fit into your life.”
Alison J. Herzog has been promoted to head of global corporate marketing, acceptance solutions, at Visa.
Tiffany Duncan has taken a new position as senior director of corporate marketing at Solera, Inc.
Christopher White has been promoted to director, head of new to credit marketing, at Capital One.
B2B Career Advice: “Focus on driving real, measurable business results (not vanity metrics) and follow-up with clear storytelling on how you did it. Titles and higher salaries will follow.”
Tim Schmoyer has taken a new position as chief creator coach at vidIQ.
Jessica Martin has taken a new position as senior manager, growth marketing, at Honeycomb.io.
B2B Career Advice: “There’s never been a better time for marketers to have their cake and eat it too. In this job market, you can be picky, find your people, and get the paycheck you deserve. Don’t settle!”
Joy Katz has taken a new position as partner manager, North America cloud and technology, alliances and channels, at Oracle.
Kaelin McGill has been promoted to account director, Creative Studio, at LinkedIn*.
Bob Sparkins has been promoted to manager of partnerships and education at Leadpages.
Monica Wright has taken a new position as director of global demand generation at StreamSets Inc.
B2B Career Advice: “Culture can make or break an opportunity – it attracts people and business. Trusting and valuing the teams you work with is everything, so be transparent. Surround yourself with people much smarter than you, and not only will you rise to the challenge, you’ll always be learning.”
Thanks To Each of These Inspiring Leaders For Helping Elevate the B2B Marketing Industry
We extend many thanks to each of the talented B2B marketing professionals we’ve featured here, who have all recently been promoted or taken on new industry positions. We’re certain that you’ll elevate and reach new heights when it comes to the performance and success you’ll deliver in your new roles.
You can find our previous edition of B2B Marketers on the Move here.
If you’re looking for a new change of your own, take a moment to check out our own list of current job openings at TopRank Marketing on our careers page.
*LinkedIn is a TopRank Marketing client.