B2B Marketing Blog - TopRank®

B2B Marketing views, news and interviews.

Contact Us

MENUMENU
  • Services
    • Influencer
      • Start Your B2B Influencer Pilot
    • Content
    • Search
  • Insights
    • Blog
    • News
    • Resources
  • Our Work
    • B2B Technology
    • IT Service Management
    • Project Management Software
    • Social Networks
    • Supply Chain
  • About Us
    • Meet the Team
    • Careers
  • Connect

Infographic: 15+ Reasons B2B Brands are Leveraging Influencer Marketing

Lane Ellis
Lane Ellis on Feb 20th, 2023
B2B Marketing, Influencer Marketing

15+ reasons B2B brands are leveraging influencer marketing image

What are some of the top reasons that B2B brands are leveraging influencer marketing in 2023?

In the following infographic, we share 15+ valuable insights, take-aways and statistics that show how B2B brands and marketers are increasingly turning to the power of influencer marketing to add the type of human touch-points that are more important than ever in the face of increasing use of artificial intelligence (AI), and to help strengthen marketing efforts in the face of economic uncertainty.

Let’s jump right in with an array of 15+ helpful and sometimes-surprising B2B influencer marketing insights.

15+ reasons B2B brands are leveraging influencer marketing infographic

You can download a full-resolution PDF version of this infographic here.

Dig deeper into the benefits of influence in our free 2022 B2B Influencer Marketing Report, featuring 59 pages rich with actionable survey insights, case studies from B2B brands, predictions from some of the world’s top B2B marketing experts, a list of 20 top influencer marketing practitioners from major B2B brands to follow and learn from, and more.

Download 2022 State of B2B Influencer Marketing Report

About Lane Ellis

Lane R. Ellis (@lanerellis), TopRank Marketing Social Media and Content Marketing Manager, has over 39 years’ experience working with and writing about the Internet. Lane spent more than a decade as Lead Editor for prestigious conference firm Pubcon. When he's not writing, Lane enjoys distance running (11 marathons including two ultras so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their cats Kukla, Twister, and Arlo in beautiful Duluth, Minnesota.

LET’S GET SOCIAL

RSS Feed Twitter Facebook LinkedIn Marketing with Intent: The Future of SEO & B2B Search Traffic B2B Influencer Marketing Research Report Elevate B2B Marketing Podcast

Learn about:

B2B Ignite USA 2023

SUBSCRIBE        

TOPRANK BLOGGING TEAM

TopRank Marketing Blogging Team

 

Optimize

RECOMMENDED RESOURCES

SEO Blogs

MARKETING BLOG RECOGNITION

CMI

Copyright © 2023 · TopRank Marketing

Return to top of page