Can content marketing make the world a better place?
Let’s dial that in tighter: Can brands, businesses, make the world a better place?
And can they do it while making money at the same time?
According to content marketing leader Carlos Abler, not only can brands provide social value, they must – and, not for nothing, it’s in their best business interest to do so.
In his session at Content Marketing World 2019, Carlos shared a blueprint brands can follow to find the convergence of business value and social value.
How Can We Make Content More Valuable to Customers?
Stop me if you’ve heard this one: Content needs to be customer-centric, it needs to have value, and it needs to be relevant to the customer’s needs. Most content marketers could recite a similar mantra in their sleep. So if we all know better, why does content consistently miss the mark?