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50 Influential Women in Digital Marketing: North Stars & Rising Stars 2016

50-influential-women-digital-marketing-2016

Having people that we can look to for guidance and inspiration is an incredibly important part of our professional development. In this post, I would like to shine a light on some incredibly talented and inspirational women that are making moves and serving as a shining examples for other digital marketers.

To create this list of inspirational women in digital marketing, we pulled 25 of the top brand marketers from our list last year (our North Stars), and asked each of them to nominate someone (our Rising Stars) that they thought were deserving of having a light shone on their awesome work.

In addition to featuring insights about these savvy digital marketers, we asked each of our North Stars to share their inspiration for their own work, and asked what inspired them about their Rising Star nominations.


50 Influential Women in Digital Marketing: North Stars & Rising Stars 2016

Social Media Strategy – A Definitive Guide

It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing.

There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate wide commitment to being more social. However, that effort should be guided by smart analysis of audience, tools and with the aid of goals and measurement methodology. Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.


Social Media Strategy – A Definitive Guide

Around the World in 50 Captivating Digital Marketing Statistics

Hot air balloons floating over the Sydney Opera House.

Sit back and join us for a journey through 50 recent digital marketing statistics that combine to tell a captivating tale of change, innovation, and generational preferences in an industry that changes faster than Jules Verne’s Phileas Fogg could ever have envisioned in “Around The World in 80 Days.”

via GIPHY

Statistics exploring each of the B2B, influencer, content, and social media flavors of marketing combine to tell a captivating and unique story of how digital marketing has evolved over the past year, and offer us a great opportunity to better understand which trends the numbers are pointing to for the future.


Around the World in 50 Captivating Digital Marketing Statistics

Google Webmaster Tools Review

SEO Tool ReviewGoogle Webmaster Tools Logo

Google Webmaster Tools is a great resource for any site owner. It’s designed to inform webmasters about how Google bot is interacting with their website. It gives detailed information on broken links, popular keywords and how often Google is stopping by. It’s Googles way of giving site owners the information that they need to be successful.

The Setup

Getting started with Google Webmaster Tools is not to difficult. The first thing you’ll need is a Google account. Since all Google services use the same login, you may already be setup. If you have Gmail, Adwords, Analytics, iGoogle or one of the many other services, then you are ready to go. If not, sign up for a free Google Account.


Google Webmaster Tools Review

Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust

Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of the internet might as well be some combination of elves, gnomes, and unicorns. As long as it delivers my content (and a steady stream of memes and status updates), it doesn’t matter how the internet works, right?

But it’s time for all content marketers to get at least a little technical. There are new marching orders from our overlords at tech giants like Google, Facebook, and Apple, and they’re going to directly affect your content marketing strategy.

The issue is a web security protocol called HTTPS (Hyper-Text Transfer Protocol Secure). Other terms you might encounter are SSL (Secure Sockets Layer) or TLS (Transport Layer Security).  Or you may just know it as the little green padlock in the top corner of your web browser:


Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust

50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

2020 CMWorld 50 Content Marketing Influencers

The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are loaded with curiosity for future trends, marketing knowledge, and aspirations for new successes in the post-pandemic world. For the past 12 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world’s strongest content marketing events, and for this unusual year Content Marketing World is entirely virtual.

Readers of our blog know we have a long history with the conference starting at the beginning, with 10 years of speaking and attending along with seven years of partnering with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.


50 Top B2B Content Marketing Influencers To Follow in 2021 #CMWorld

38 B2B Content Marketing Case Studies for 2016

B2B Content MarketingThere was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true.

When you’re not viewing the world through the lens of a cynic, it’s amazing what you see. Marketers at companies all over the world are planning, implementing and optimizing customer and content centric marketing programs that are achieving results.

For example, each year at the Content 2 Conversion conference, the Killer Content Awards recognize B2B marketers implementing effective content marketing campaigns. And each year, we highlight many of those examples here.


38 B2B Content Marketing Case Studies for 2016

What’s Old is New: Web Site Marketing Tips

In the late nineties, the current search marketing buzz words, “link bait”, “social media”, “search engine PR”, etc were nowhere near the lexicon of web masters tasked with promoting web sites. Sage advice of the day centered on evangelizing the internet as a channel first, and then focusing on web sites as the vehicle.

The logical question of, “How do I get people to visit my web site” from new web site owners would come up and advice often centered around using familiar marketing principles for web site promotion. For example, telling site owners to print their web site address wherever they were printing their phone number: on business cards, signage, direct mail and collateral, stationary, advertisements and even including it in hold music.


What’s Old is New: Web Site Marketing Tips

LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow

31 Sophisticated Content Marketers - LinkedIn

The team at LinkedIn Marketing Solutions (client) recently published a fantastic resource for content marketing called The Sophisticated Marketers Guide to Content Marketing for 2016.

At Content Marketing World 2014, LinkedIn’s Jonathan Lister proclaimed that LinkedIn was “All in with content marketing”. While that reference was mostly about the ability for users to publish content on LinkedIn, the content marketing efforts from the team at LinkedIn over the past 2 years has been nothing short of impressive.

This most recent eBook is a great example of depth, design, and utility that also serves as a case study for “big rock” content. Along with smart advice from marketing rock stars Jason Miller and his team (Sean, Alex, and Megan pictured on the cover below), industry thought leaders and influencers are included as well. Bringing in outside expertise to co-create content adds credibility, subject matter expertise and balance to what would otherwise be “brand content” – a smart move.


LinkedIn: 31 Sophisticated Content Marketing Thought Leaders to Follow

B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success

Smiling professional Black woman holding flowers to her eyes image.

What can poll results tell B2B marketers about a year unlike any other, and how can this valuable audience data help us enhance our marketing strategy as we head towards 2022?

For more than two years we’ve run weekly social media polls on our Twitter profile, and for over a year we’ve simultaneously placed a weekly user poll on our LinkedIn* page.

Occasionally we like to share some of the fascinating insights you have given us in the form of results from our polls, in order to see the B2B marketing trends that have emerged during this unprecedented year.

Let’s take a look at a wide variety of marketing trends, how and why marketing is changing in 2021, and the growing effectiveness of B2B influencer marketing, all through a lens of poll-derived feedback from our B2B marketing audience.


B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success

25 Women Who Rock Social Media in 2011

social mediaLast year I created a list of 25 Women That Rock Social Media for 2010 which was well received and appreciated. Most of the women listed I’ve come to know through involvement in the Public Relations and Search Marketing industries and also through blogging.

Social Media

For 2011 I decided to create a similar list based almost entirely on recommendations from the 2010 participants. 18 of the original 25 responded, providing over 60 recommendations. Filtering and sorting that list of 60+ down to 25 was excruciating.  Those with multiple nominations took priority and other social participation factors and social media work were considered.  I also made it a requirement that each nominator would have at least one person they recommended included in this final list of 25.


25 Women Who Rock Social Media in 2011

Maximizing Usability and Findability Among Multi-Screen Users

Web ArchitectureRemember the days of just watching TV? Or just working on your computer? How about finding what you needed from one source—like a book, phonebook, or one website? Those days are over. Completely.

Google released a study earlier this year that revealed 90% of people use multiple screens sequentially to accomplish their goals, using up to an average of 3 different screen combinations each day. The key takeaway from their study? Content needs to be optimized for all channels so brands don’t run the risk of losing conversions from any one channel.

This new initiative has posed several challenges to marketers on how to make their site findable, and usable, to multiscreen users in order to retain conversions. Bryson Meunier of Resolution Media and Shari Thurow of Omni Marketing Interactive shared a few best practices and tips on how to create the best website architecture to achieve excellent multiscreen experience.


Maximizing Usability and Findability Among Multi-Screen Users