Definition: Always On Influencer Marketing is the practice of ongoing relationship building, engagement and activation of a specified group of influencers to build community, content and brand advocacy.
Below is a collection of articles we’ve authored on the practice of ongoing influencer engagement and relationship building for B2B marketers.
For Successful B2B Marketers The Engine of Influence is Always On – Aug 5, Lee
Always-On Influencer Marketing: Building Thought Leadership for B2B Brands – Jul 20, Lee
Always On Influence: Costs Less and Better ROI – Here’s Why – Jul 6, Lee
Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers – June 24, Lane
Always On Influence: Short Term vs. Long Term for Success During a Crisis – June 8, Lee
Always On Influence: Short Term vs. Long Term for Success During a Crisis – June 8, Lee
Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action – May 13, Lane
Always On Influence: Definition and Why B2B Brands Need it to Succeed – Apr 27, Lee
Why Always-On Is Always Better for Driving B2B Influencer Marketing Success – Feb 18, 2019
