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You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon 2018

Debra Jasper, founder of Mindset Digital, practices what she preaches when it comes to delivering engaging messages in eight seconds…

Lane Ellis

Enterprise B2B Influencer Marketing Interview: Angela Lipscomb, SAS

One of the great things about social media is connecting with other professionals and Angela Lipscomb and I have been…

Lee Odden

Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018

Scott Monty brought his nuanced and precisely-paced neoclassical style of marketing to Pubcon Pro Las Vegas 2018, leading off with…

Lane Ellis

4 Reasons to Get AMP’d Up About Google AMP with Google’s Ben Morss

What’s up with Google AMP? That’s what a room full of marketers were determined to find out on Thursday’s Pubcon…

Tiffani Allen

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research For the ninth year MarketingProfs and…

Lane Ellis

Reduce Friction, Increase Loyalty: Key Insights from Roger Dooley at #Pubcon Pro

Did you know, only 5% of our brain’s decision making is conscious? Leaving 95% for decisions made on a nonconscious…

Tiffani Allen

How to Optimize Customer Experience with AI – Top Tips from Microsoft’s Purna Virji

Purna Virji, senior manager of global engagement at Microsoft, has spoken at the Pubcon conference several times over the years,…

Lane Ellis

5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro

Research has shown: consumers don’t trust the companies they buy from. They don’t trust ads. And they definitely don’t trust…

Tiffani Allen

Joe Pulizzi Shares What it Takes to be a Content Brand at #Pubcon Pro

When it comes to any trade, the best practice is to learn from the best. So, who better to learn…

Tiffani Allen

Twitter Has Renewed its Live Video Push & Here’s What You Need to Know

Once a pioneer in bringing live video to the social media world, Twitter fell behind the likes of Facebook, LinkedIn,…

Nick Nelson

The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts

Welcome to the second piece in our new multi-part “Collective Wisdom” series of content marketing strategy articles, where you’ll learn…

Lane Ellis

16 Ways to Be More Efficient with Content Creation

Last minute scrambling to crank out another blog post is hardly the origin story for most great content. Falling behind…

Lee Odden