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Digital Marketing News: Google’s Branded Search Reporting, Bing Connects With LinkedIn, & Facebook’s New Ad Dashboard

23 Metrics to Measure Content Marketing Success [Infographic] SEMrush takes a look at nearly two dozen metrics for measuring success…

Lane Ellis

5 Powerful Messaging Tactics For 2019 And Beyond From Marketing Experts

Welcome to the third installment in our multi-part “Collective Wisdom” series of content marketing strategy articles. In this Pubcon-themed episode,…

Lane Ellis

From Basic to Advanced, the B2B Influencer Marketing Software You Need to Succeed

A hot topic for every marketer today is working with influencers. But how do you find the right influencers? How…

Lee Odden

Pubcon Pro 2018 Search Marketing Conference Wrap-up

For those in the know and that go beyond clickbait headlines, Search Marketing delivers an incredible punch to a marketing…

Lee Odden

You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon 2018

Debra Jasper, founder of Mindset Digital, practices what she preaches when it comes to delivering engaging messages in eight seconds…

Lane Ellis

Enterprise B2B Influencer Marketing Interview: Angela Lipscomb, SAS

One of the great things about social media is connecting with other professionals and Angela Lipscomb and I have been…

Lee Odden

Top Brand Personalization Secrets From Scott Monty at #Pubcon 2018

Scott Monty brought his nuanced and precisely-paced neoclassical style of marketing to Pubcon Pro Las Vegas 2018, leading off with…

Lane Ellis

4 Reasons to Get AMP’d Up About Google AMP with Google’s Ben Morss

What’s up with Google AMP? That’s what a room full of marketers were determined to find out on Thursday’s Pubcon…

Tiffani Allen

Digital Marketing News: D&B’s New B2B Report, Facebook in 3D, & Google’s New Discover Feed

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research For the ninth year MarketingProfs and…

Lane Ellis

Reduce Friction, Increase Loyalty: Key Insights from Roger Dooley at #Pubcon Pro

Did you know, only 5% of our brain’s decision making is conscious? Leaving 95% for decisions made on a nonconscious…

Tiffani Allen

How to Optimize Customer Experience with AI – Top Tips from Microsoft’s Purna Virji

Purna Virji, senior manager of global engagement at Microsoft, has spoken at the Pubcon conference several times over the years,…

Lane Ellis

5 Secrets for Growing Influence in Marketing: Key Takeaways from Lee Odden at #Pubcon Pro

Research has shown: consumers don’t trust the companies they buy from. They don’t trust ads. And they definitely don’t trust…

Tiffani Allen