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Alex White

5 Steps to Building Authentic Relationships with Influencers

Alex White
Alex White on Mar 13th, 2023
B2B Marketing, Influencer Marketing

Building more authentic influencer relationships black and white image of women marketers smiling

Has there ever been a time when you were trying to work with an influencer, but found it challenging to get their attention? Having your emails go unanswered and being left unread on LinkedIn is a silent form of rejection we’ve all encountered at some point in time — it’s just inevitable. But there is a method to increasing the chances the expert you have your eye on not only replies to your messages but does plenty more — and I’m not talking about simply using money as a motivator.

1 — Don’t jump directly into their DMs

After hours of searching, you finally find an influencer who’s the perfect candidate for your campaign. Is your first thought to send them a message on social media? You’re not alone. That said, it’s important to hold off for the time being and do some homework.


5 Steps to Building Authentic Relationships with Influencers

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