Last week the TopRank Marketing team had the opportunity to attend the annual B2B Marketing Exchange conference in Scottsdale, AZ. This event featured insights from speakers on everything from marketing for the greater good to encouraging true alignment between sales and marketing teams.
For those of you who weren’t able to attend (or who attended but didn’t have a chance to see everything), here are our top insights from this great event.
B2B Doesn’t Have to Be Boring
TopRank Marketing CEO Lee Odden helped attendees break free of boring B2B marketing when he took the stage and shared examples of brands that are winning with content that excites their audience. Here are some of the key takeaways: