New Report on B2B Content Marketing for 2012:
This week started off right with the new report (pdf) from Content Marketing Institute and MarketingProfs: “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends”. The report offers a great mix of insight into most and least effective content marketing tactics, social media tools, measurement, budgets and compelling data points like:
- 9 in 10 organizations market with content
- Content marketers use 8 different content marketing tactics (on average) in their mix
- The most popular content marketing tactics included social media, blogs, newsletters, case studies and events
- The least effective content marketing tactics: podcasts, mobile content, digital magazines